CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby

Campaign Against Living Miserably (CALM) leveraged the FIFA 2023 World Cup and spiking interest around the England National Women’s Team through a national campaign called ‘Unseen Signals’ tackling the rising rate of suicide in women under 25 fronted by England Lioness and CALM ambassador Fran Kirby.   ONS data shows that every two days, one… Continue reading CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby

Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland

To celebrate the upcoming launch of the much anticipated Game of Thrones prequel ‘House of the Dragon’ huge shadows flew across the Auckland pitch accompanied by spine-tingling roars and spouts of flame during halftime in the rugby union game between the All Blacks and Ireland.   The dramatic on-pitch stunt at Sky Stadium, which took… Continue reading Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland

Sky’ New Zealand’s Summer Of Sport’ Streaker Spot Encourages Kiwis To Let It All Hang Out

  Mid December saw Sky New Zealand roll out a campaign called ‘Summer Of Sport’ which aimed to encourage Kiwis to let it all hang out and remind viewers of the joy sporting fun brings to everyday life and promote the non-stop sports action across its 12 channels.   The campaign is led by a… Continue reading Sky’ New Zealand’s Summer Of Sport’ Streaker Spot Encourages Kiwis To Let It All Hang Out

Team Sky’s #PassOnPlastic Campaign Promotes Sky Ocean Rescue Partnership At Le Tour De France

Team Sky is using its profile at the biggest cycling event of the season to raise awareness of the problems of plastic pollution and the dire health of the ocean to millions of people across Europe through its partnership with Sky Ocean Rescue.   Part of Team Sky’s umbrella ‘Race to 2020’ campaign, the integrated… Continue reading Team Sky’s #PassOnPlastic Campaign Promotes Sky Ocean Rescue Partnership At Le Tour De France

BT Vs Sky: Big 2 UK Football Broadcasters Resume Marketing Battle

With the new Premier League 2016/17 season two weeks away, BT and Sky are once again locked in a multimillion pound marketing dogfight for broadcaster bragging rights as they aim to convince consumers that each is the pre-eminent football channel of choice.   Sky’s Beckham-fronted ‘It Could Happen’ campaign is built around the Premier League’s… Continue reading BT Vs Sky: Big 2 UK Football Broadcasters Resume Marketing Battle

Sky Cycling Explores Le Tour de France Via ‘Mini Team Sky’ Online Film Series

Sky, the owner and primary sponsor of pro cycling’s dominant Team Sky, is running an online video series called ‘Mini Team Sky’ around cycling’s flagship annual event – Le Tour De France – exploring the different facets of the race and the team’s approach to it.   The web films may feature the members of… Continue reading Sky Cycling Explores Le Tour de France Via ‘Mini Team Sky’ Online Film Series

Team Sky & British Cycling Celebrated in ‘Sky Loves Cycling’ Social Push

Sky is celebrating its sponsorship with British Cycling with a major social media push called ‘Sky Loves Cycling’.   Despite the fact that its eight-year partnership with British Cycling comes to an end this year, the pay TV giant has created a social suite of Facebook, Instagram, Twitter and YouTube accounts dedicated bike riding.  … Continue reading Team Sky & British Cycling Celebrated in ‘Sky Loves Cycling’ Social Push

Bondwagon: UK Brands Leverage Bond’s Skyfall

The James Bond franchise is a unique phenomenon: with 23 successful movies and counting, many marketers consider the series as being as close as one can get to aligning with a guaranteed hit film.   Thus, in addition to the usual extensive array of official brand partners (Coke Zero, Heineken, Omega, Sony and Tom Ford… Continue reading Bondwagon: UK Brands Leverage Bond’s Skyfall

Sky Sports’ Fan-Focused Work For 2012/13 Premiership

Stepping in to the post-Olympic void, Sky Sports prepares to welcome back the premier League with a new campaign that switches the focus from start players to passionate fans.   The Premiership’s principle broadcast rights holder is rolling out its annual new season campaign across TV, press, radio, outdoor and digital. Some of the activity… Continue reading Sky Sports’ Fan-Focused Work For 2012/13 Premiership

Stobart’s ‘Owned Media’ Super League Sponsorship

  The Super League launch for 2012 occurred on Wednesday 1 February with a convoy of branded Eddie Stobart trucks driving from Widnes to Old Trafford.   But why?   Because the power and value of owned media is becoming an increasingly important and influential factor in the world of sponsorship.   Nowhere is the… Continue reading Stobart’s ‘Owned Media’ Super League Sponsorship

Xbox’s Sky Sponsorship Mixes Dance Show & Game

  Sky and Xbox launch an exclusive dance-focused sponsorship campaign co-promoting both a new TV show from the former and a new game from the latter.   New MTV/Harmonix Xbox 360 Kinect game ‘Dance Central’ supports and features in Sky 1’s second series of ‘Got to Dance’. The ‘Dance Central’ gaming experience is fully integrated… Continue reading Xbox’s Sky Sponsorship Mixes Dance Show & Game