The Hundred unveiled a new partnership with the LEGO Group and lead tournament broadcaster Sky Sports ahead of the competition’s inaugural 21 July start through an online film featuring cricket legends and current Sky hosts Andrew Flintoff and Ebony Rainford-Brent alongside star players who will appear in The Hundred such as Ben Stokes, Heather Knight,… Continue reading ‘Building The Hundred’ Video Introduces The Hundred Partnership With LEGO & Sky Sports
Tag: Sky Sports
Ahead Of The Masters Sky Sports New ‘It’s Only Live Once’ Golf Campaign Tee’s Off 2021 Season
A week ahead of 2021’s The Masters, Sky Sports launched ‘It’s Only Live Once’ which brings together some of golf’s most iconic moments for the sports broadcaster’s season launch campaign. As the 2021 golf season swings into action, this new campaign, developed by the Sky Creative team, blends a series of famous golfing moments… Continue reading Ahead Of The Masters Sky Sports New ‘It’s Only Live Once’ Golf Campaign Tee’s Off 2021 Season
ECB Launch Children’s Dynamos Cricket Programme Via Zoom, App & Social Spot Digital-First Campaign To Drive Registrations
On 23 March the England And Wales Cricket Board (ECB) launched its annual campaign to drive registrations for its Dynamos Cricket programme: an initiative aimed at engaging 8 to 11-year-olds. The 2021 digital-first campaign is led by a suite of social media assets which seek to boost programme registrations as the governing body seeks… Continue reading ECB Launch Children’s Dynamos Cricket Programme Via Zoom, App & Social Spot Digital-First Campaign To Drive Registrations
Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home
The UK’s largest multi-channel retailer of trade tools, accessories and hardware products (whose parent company Kingfisher also owns DIY chain B&Q), teamed up with independent creative agency Five by Five to create a set of 10 aspirational idents which show how Screwfix products can help families enjoy football at home. The objective is to… Continue reading Screwfix Soccer Story Sky Sports & ITV Idents Show Families How To Enjoy Football At Home
Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign
The week ahead of the Premier League’s 20/21 season kickoff saw league sponsor Coca-Cola Great Britain team up with Sky Media to launch a new content marketing ‘mockumentary’ starring comedian Mo Gilligan. The creative showcases Gilligan’s transformation of his home into a serious soccer sofa screening experience and the comic proudly states “if I’m… Continue reading Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign
Sky Sport ‘Sports Gets Back Up’ Asks Kiwi Fans To Keep The Faith For The Return Of Live Action
A mid May ‘Sports Gets Back Up’ campaign from Sky Sports in New Zealand builds excitement around the imminent return of live action to Kiwi living rooms. Developed in harness with agency DDB New Zealand as the lockdown in New Zealand eases off and Kiwis prepare for the return of sport, the campaign is… Continue reading Sky Sport ‘Sports Gets Back Up’ Asks Kiwi Fans To Keep The Faith For The Return Of Live Action
Sky Sports Rolls Out ‘I Am Sport’ Brand Commercial Looking To A Return To Action
An emotional pandemic-focused brand spot for Sky Sports launched at the end of April and celebrated all the many ways which sport enhances and nourishes the lives of fans and stars alike and brings people and nations together. Called ‘I Am Sport’, the film sees Sky Sports act as the narrative voice setting the scene… Continue reading Sky Sports Rolls Out ‘I Am Sport’ Brand Commercial Looking To A Return To Action
Sky Sports Celebrates UK New F1 Season Coverage Via Through-The-Eras Ad & Garage Pit Stop Stunt
A week ahead of the start of the Melbourne GP, UK broadcaster Sky Sports celebrates the racing series with a multi-platform campaign – including TV spots, digital and social content and garage stunts – showcasing its fresh look for its exclusive UK coverage of the 2019 Formula 1 season. Sky Sports worked in partnership… Continue reading Sky Sports Celebrates UK New F1 Season Coverage Via Through-The-Eras Ad & Garage Pit Stop Stunt
Sky Sports ‘Festive Football’ Boosts Fan Excitement For Crowded Christmas Match Calendar
Christmas, according to the new Sky Sports marketing campaign, really is for football. The broadcaster’s new festive season marketing push stars Chelsea and Belgium attacker Eden Hazard – arguably the league’s stand-out player of the first half of the season – wrapped up warm on a chilly, frosty training ground. It then follows… Continue reading Sky Sports ‘Festive Football’ Boosts Fan Excitement For Crowded Christmas Match Calendar
Renault UK Reunites With Thierry Henry For New Season Sky Sports ‘Va Va Voom’ 2018/19 Idents
After a long break, Renault has once again teamed up with former pitchman Thierry Henry for a reprisal of their famous catchphrase in new campaign revolving around a series of Sky Sports idents. The France and Arsenal legend has returned as an athlete ambassador for the auto brand to bring back some ‘Va Va Voom’… Continue reading Renault UK Reunites With Thierry Henry For New Season Sky Sports ‘Va Va Voom’ 2018/19 Idents
Sky Sports Launches ‘Take Your Seat’ Campaign Ahead Of New 2018/19 Football Season
Sky Sports is inviting football fans to ‘Take Your Seat’ for the new 2018/19 season in a new campaign developed in harness with creative agency Adam & Eve/DDB. The aims of the new campaign is to generate buzz and leverage excitement of the start of football season and bring this to life through a… Continue reading Sky Sports Launches ‘Take Your Seat’ Campaign Ahead Of New 2018/19 Football Season
Sky Sports Rolls Out First Promotion In Hindi To Leverage ‘England V India’ Test Series
Late July saw Sky Sports launch its first ever Hindi language promotion for its telecast of the upcoming England vs India Test series. Led by a 30-second hero spot, broadcast in both English and Hindi, include highlights from preview contests between the two countries, reaching as far back as 1932 The spearhead… Continue reading Sky Sports Rolls Out First Promotion In Hindi To Leverage ‘England V India’ Test Series
