NFL & Nickelodeon’s Wild Card Game Kids Broadcast Was Child Network’s Most Watched Show In 4 Years

Sunday’s NFL wild-card game between the New Orleans Saints and Chicago Bears was simulcast by ViacomCBS as a traditional show on CBS and in a new child-friendly format on kids’ channel Nickelodeon. With the youthful, fresh format averaging more than 2m viewers – making it Nickelodeon’s most-watched program in nearly four years.   he simulcast… Continue reading NFL & Nickelodeon’s Wild Card Game Kids Broadcast Was Child Network’s Most Watched Show In 4 Years

Peugeot’s ITV Six Nations Sponsorship Spans TV, Catch-Up & Social Idents, Online Ads & Track Days

Peugeot signed a two-year, £2m deal with ITV to be the broadcaster’s principle sponsor of its  Six Nations rugby coverage and has launched a multi-platform campaign that spans commercial break bumpers on-air, online, on catch-up and across the channels social media platforms too.   ITV, which is sharing broadcast rights with the BBC for the… Continue reading Peugeot’s ITV Six Nations Sponsorship Spans TV, Catch-Up & Social Idents, Online Ads & Track Days