OPPO Invites Fans To Recreate UEFA CL Skills In #OPPOShadowSkills TikTok Challenge

UEFA partner OPPO leveraged its Champions League partnership through an interactive campaign on TikTok in November called #OPPOShadowSkills.   Created by agency Sid Lee, which had been briefed to leverage the sponsorship by bringing to life the client’s new brand tagline ‘Inspiration Ahead’ and promoting its new OPPO Reno8.   Sid Lee has taken to… Continue reading OPPO Invites Fans To Recreate UEFA CL Skills In #OPPOShadowSkills TikTok Challenge

Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation

To activate its partnerships with Roland Garros and Wimbledon, global technology and mobile company OPPO, created a 360-degree, multi-stage global campaign running through June and July which boosted brand and partnership awareness, highlighted key products and aimed to inspire the next generation of tennis fans.   Created in harness with agency Sid Lee, the twin-tournament… Continue reading Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation

IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes

Canadian supermarket brand IGA, a chain of independent grocers supplied by Sobeys (owned by Canadian grocery giant Empire) which franchises the name teamed up with agency Sid Lee to celebrates IGA’s sponsorship of Team Canada at the 2022 Beijing Olympics.   The activation is spearheaded by a hero film called ‘The Athlete’: an animated spot… Continue reading IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes

Dos Equis Beer Pays Tribute To Classic College Football Rivalries To Leverage Fox Football Tie-Up

A new US commercial from Dos Equis leverages the beer brand’s new college football partnership with broadcast giant Fox’s ‘Big Noon Kickoff’ show.   The campaign promotes Dos Equis’ status as the ‘Official Beer Sponsor of Fox Sports’ Big Noon Kickoff’ for the season which will see the brand host weekly feature segments and a… Continue reading Dos Equis Beer Pays Tribute To Classic College Football Rivalries To Leverage Fox Football Tie-Up

Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign

Tennis Canada and National Bank launched a new campaign called ‘All For The Court’ on 4 July to build buzz amongst tennis fans ahead of the ‘2021 National Bank Open presented by Rogers’ in Toronto and Montreal this August.   Created in collaboration with creative agency Sid Lee, the campaign features defending National Bank Open… Continue reading Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign

Miller Lite Teams Up With Rawlings To Create First-Ever Baseball Glove For Catching Beers

Miller Lite teamed up with Major League Baseball’s (MLB) official glove manufacturer Rawlings to create the ‘Relief Catcher’: an exclusive, custom-made baseball glove, engineered specifically for catching beers from friends while keeping a safe distance.   The initiative, developed in harness with agency Sid Lee, aims to help Canadians make the most of a second… Continue reading Miller Lite Teams Up With Rawlings To Create First-Ever Baseball Glove For Catching Beers

New Website & App By Decathlon France & Sid Lee Paris Offer 5,000 Ideas On Ways to Get Outside.

A new website based campaign for Decathlon Outdoor by agency Sid Lee (Paris) was based around a sustainably designed new website and app which offered users thousands of ideas for getting outside.   As France begins to ease out of lockdowns and outdoor and travel restrictions are lifted and summer approaches, Decathlon sought to find… Continue reading New Website & App By Decathlon France & Sid Lee Paris Offer 5,000 Ideas On Ways to Get Outside.

Tennis Canada & National Bank ‘Girls, Set, Match’ Seeks To Inspire Young Female Tennis Players

Partnering with National Bank, Tennis Canada launched a new long-term gender equality strategy with a new campaign called ‘Girls, Set, Match’ which showcases talent and resilience of young women through sport.   The campaign, created by agency Sid Lee, launched at the start of June and primarily focused on the retention of young women and… Continue reading Tennis Canada & National Bank ‘Girls, Set, Match’ Seeks To Inspire Young Female Tennis Players

The North Face Launches ‘Reset The Normal’ Initiative To Tackle Inequality Outdoors

Launched on 14 October, The North Face’s ‘Reset Normal’ initiative and associated marketing campaign aims to tackle inequality in the great outdoors.   During a time when people everywhere are seeking some form of a reset from the pandemic and the turbulence of 2020, The North Face’s ‘Reset Normal’ is a global initiative encouraging people… Continue reading The North Face Launches ‘Reset The Normal’ Initiative To Tackle Inequality Outdoors

Team Canada Unveils Bold, Values Based #BeOlympic Brand Platform Ahead Of 2018 Winter Olympics

Launched two weeks ahead of the PyeongChang 2018 opening ceremony, the Canadian Olympic Committee (COC) rolled out a fresh brand platform highlighting Canadian values called ‘Be Olympic’.   The #TeamCanada campaign, launched on 23 January, celebrates the country’s Winter Olympians, highlights their shared values and challenges all Canadians to consider just what it means to… Continue reading Team Canada Unveils Bold, Values Based #BeOlympic Brand Platform Ahead Of 2018 Winter Olympics

North Face ‘Question Madness’ Content Series Celebrates 50 Years Of Athlete Inspiration

The North Face celebrates its 50th anniversary by launching a new global digital campaign called ‘Question Madness’ that aims to be an inspirational rallying cry to encourage people to stretch their limits.   The campaign assets, which aims to honour the brand’s values (the principles it claims drive everything it does), ask whether scaling a mountain a… Continue reading North Face ‘Question Madness’ Content Series Celebrates 50 Years Of Athlete Inspiration