Inspiring Sports Marketing
May 23, 2022
PUMA & COPA90′s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
PUMA and COPA90’s ‘Do Both’ film featuring Iceland international and Olympique Lyonnais midfielder and Puma ambassador Sara Bjork Gunnarsdóttir highlights her journey preparing for motherhood in November 2021 and >>
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May 13, 2022
IPC Rolls Out Short Film To Promote The Launch Of Its New ‘PARA SPORT’ Programme
In the second week of May, the International Paralympic Committee (IPC) – the governing body of para sport and the international federation for multiple para sports – launched a >>
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May 12, 2022
Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles
Heroes of Today, a not-for-profit platform dedicated to ending discrimination and intolerance which is supported by Spain’s LaLiga, launched a haunting video in early May telling stories about female athletes >>
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May 12, 2022
Adidas Five Ten & Mountain Bike Star Danny MacAskill Crowd-Source ‘Do A Wheelie’
Scottish mountain bike super star Danny MacAskill teamed up with Adidas Five Ten bike sub-brand and Scottish sports content studio Cut Media for a new YouTube project called #WheelieWithDanny >>
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Apr 28, 2022
LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
The Los Angeles Rams leveraged the NFL’s biggest offseason showpiece – the 2022 Draft – with an epic, movie trailer style hype film titled ‘On The Clock’. The tongue-in-cheek, cinematic caper >>
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Apr 27, 2022
Ageas Federal Life Insurance ‘Young Sachin’ AI Deepfake Leverages IPL & Aims To Inspire Parents To Secure Kids’ Futures
Ageas Federal Life Insurance (AFLI) teamed up with Indian cricket legend Sachin Tendulkar for an integrated campaign called ‘Young Sachin’ which used DeepFake AI video regeneration technology to re-create >>
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Apr 27, 2022
NBA Partner Hennessy’s ‘Game Never Stops’ Celebrates Basketball’s Cultural Reach
Hennessy leveraged the NBA Playoffs in April through a craft and culturally led campaign called ‘Game Never Stops’ which celebrates the influence that basketball in general and the NBA >>
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Mar 21, 2022
ASICS Champions Constant Evolution, Forward Movement & Relentless Energy In ‘Always In Motion’ Campaign
A new ‘Always In Motion’ campaign in early March saw sportswear giant ASICS SportStyle champion forward movement and evolution to tell the brand’s sports style story through the hypnotic >>
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Mar 16, 2022
Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
The second week of March saw global rugby sportswear brand Canterbury release the first video in a six-part ‘Changing The Game’ film series which shares the stories of a >>
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Feb 11, 2022
BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
Early February saw UK telco BT team up with EA Sports and agency Saatchi and Saatchi London to launch a new strand of its Hope United anti online hate >>
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