Ahead of the 2023 Formula One (F1) season, McLaren Racing and sponsor Google joined forces to create a multi-episode content series called ‘Searching For…’ which focused on the themes of innovation and technology and promoting Google platforms – particularly Google Chrome and Android. The three-spot series of short films, which features both team drivers… Continue reading McLaren & Google ‘Searching For…’ Short Film Series Activates Partnership Ahead Of F1 Season
Tag: Short Film Series
Puma Showcases Sneaker Legacy & Future In ‘For All Time’ Ambassador & Creator Short Film Series
Puma examines the meaning of the word ‘classic’ through a campaign called ‘For All Time’ that showcases products, content and the impact created by ‘The Collective’: a brand stable of cultural influencers who the German sportswear brand claims have shifted and shaped the sneaker space over the last 50 years. ‘For All Time’ is… Continue reading Puma Showcases Sneaker Legacy & Future In ‘For All Time’ Ambassador & Creator Short Film Series
Jordan Brand Ballers Elias Konaté Dazi & Laura Kechichian Share Intimate ‘Love, Paris’ Hoops Stories
Brand Jordan’s latest basketball campaign, called ‘Love, Paris’, is built around a set of indie-style documentary films which see French pro ballers Elias Konaté Dazi and Laura Kechichian share some intimate basketball stories. The four spot series are cinematic in style: confident, yet nuanced, these distinctive narrative videos blend magical realism and surrealism with… Continue reading Jordan Brand Ballers Elias Konaté Dazi & Laura Kechichian Share Intimate ‘Love, Paris’ Hoops Stories
Lululemon ‘A Woman’s Foot’ Footwear Campaign Aims To Help Women Feel Good In Motion
Lululemon launched its debut women’s footwear marketing campaign, called ‘A Woman’s Foot’, depicts the imperfect and messy experience of running and celebrates the nuances of designing a shoe specifically for female runners: an enterprise which saw Lululemon scan 1.2 million women’s feet to develop the optimum shapes for its debut Blissfeel sneaker. The core campaign… Continue reading Lululemon ‘A Woman’s Foot’ Footwear Campaign Aims To Help Women Feel Good In Motion
Premiership Rugby Title Sponsor Gallagher Launches Short Film ‘Rivals Together’ Leadership Series
Insurance broker Gallagher leveraged its status as the title partner of Premiership Rugby in Mid-March through a digital-first video series called ‘Rivals Together’. Part of the ‘Gallagher Leadership’ series – an initiative launched earlier this year to better understand the challenges facing leaders in business and rugby as well as the importance of having… Continue reading Premiership Rugby Title Sponsor Gallagher Launches Short Film ‘Rivals Together’ Leadership Series
Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
The second week of March saw global rugby sportswear brand Canterbury release the first video in a six-part ‘Changing The Game’ film series which shares the stories of a set of trailblazing women in rugby union and leverages spiking interest ahead of the TikTok Six Nations tournament. The films all tell the stories of… Continue reading Canterbury Unveils Women’s Rugby ‘Changing The Game’ Film Series To Leverage TikTok Six Nations
Nike and Patta Air Max 1 Collaboration Marketed Through 4-Part ‘The Wave’ Film Series
Nike and the Dutch streetwear and sneaker retailer Patta promoted their latest Air Max 1 collaboration through a four-part film series called The Wave’ which was directed by Mahaneela with creative direction from Steve McQueen and his Lammas Park production house. The US sportswear giant and Amsterdam-based boutique unveiled ‘The Wave Collection’ centered around… Continue reading Nike and Patta Air Max 1 Collaboration Marketed Through 4-Part ‘The Wave’ Film Series
Vitality UK’s #StoriesBehindChange Film Series Inspires & Encourages Heathier Lifestyles
On 25 October the health, life and car insurance and investment company Vitality UK launched a new video called ‘This Mum Runs’ in its ‘Stories Behind Change’ short film series sharing first-hand experiences of people who have overhauled their lifestyle through sport and exercise. The online and social video tells the inspirational story of… Continue reading Vitality UK’s #StoriesBehindChange Film Series Inspires & Encourages Heathier Lifestyles
BMW UK Activates eSports Brand FNATIC Via ‘Drive Is The Difference’ Mental Health Campaign
A new campaign called ‘Drive Is The Difference’ saw BMW UK leverage its partnership with eSports team FNATIC to shine the spotlight on the importance of looking after eSports players’ mental health and promote its BMW M3 Competition Saloon. The partnership activation sets out to support eSports stars embrace the importance of work/life balance and… Continue reading BMW UK Activates eSports Brand FNATIC Via ‘Drive Is The Difference’ Mental Health Campaign
Nike ‘Ask Our Athletes’ Campaign Shines Spotlight On Retail Employees For The First Time
August saw Nike release a short series of films celebrating the expertise of its in-store staff as the retail behemoth champions a less celebrated kind of sportswear brand ambassador. The campaign, developed in harness with creative agency BMB, celebrate the talent, experience, expertise and hard work of its shopfloor staff and the aim of… Continue reading Nike ‘Ask Our Athletes’ Campaign Shines Spotlight On Retail Employees For The First Time
Adidas ‘Fabric Of Football’ Film Series Ep 1 ‘Real Madrid Demand Glory’ Launches New Home Kit
The first half of June saw Adidas launch a new campaign spearheaded by a collection of short films offering fresh insights on new shirts and what they mean to the club and players collectively called the ‘Fabric of Football’. The ‘Fabric of Football’, a three-part short film series from adidas Football featuring some of… Continue reading Adidas ‘Fabric Of Football’ Film Series Ep 1 ‘Real Madrid Demand Glory’ Launches New Home Kit
Bundaberg Rum & Fox Sports Super Saturday Launch NRL ‘The Game That’s Unmistakably Ours’
Bundaberg Rum has teamed up with Fox Sports to create a new NRL campaign to boost its support of Fox Sports Rugby League coverage built around a four-part documentary series called ‘The Game That’s Unmistakably Ours’. Airing over the weekend’s ‘Fox League’s Bundaberg Rum Super Saturday, the initiative is essentially a collection of stories… Continue reading Bundaberg Rum & Fox Sports Super Saturday Launch NRL ‘The Game That’s Unmistakably Ours’
