Tag: Short Film

The North Face Uses AI To Turn Recent ‘100 Reasons’ Campaign Into ‘10,000 Reasons’

July saw The North Face and agency FRED & FARID Shanghai continue to leverage the post-Covid opening up in China with a campaign titled ‘TNF10000 Reasons To Get Back To Trail’ which used AI (ChatGPT and Midjourney) to rework its earlier ‘100 Reasons’ initiative aimed at reigniting the national spirit of outdoor exploration.   Following… Continue reading The North Face Uses AI To Turn Recent ‘100 Reasons’ Campaign Into ‘10,000 Reasons’

Sportswear Brand On Champions Refugee Athlete Lobalu Via ‘The Right To Race’ Docu-Film

Swiss sportswear brand On’s ‘The Right to Race’ docu-film tells a powerful story about belonging and resilience with a focus of Dominic Lokinyomo Lobalu – a runner originally from South Sudan looking to compete in Switzerland   On sponsors long-distance runner Lobalu and leveraged to the ambassador tie-up by telling his story in a documentary short released… Continue reading Sportswear Brand On Champions Refugee Athlete Lobalu Via ‘The Right To Race’ Docu-Film

The North Face & KAM-BU Champion Natural Serenity In The City Via ‘Never Stop Exploring’

Taking inspiration from KAM-BU’s love of rave culture, personal exploration and activism, a new phase of the outdoor wear campaign promoting the Spring ‘NSE’ 2023 Collection from The North Face which was co-created with the London-based musician, artist and climate activist was filmed in his allotment at Crane Valley Nature Park where he volunteers for… Continue reading The North Face & KAM-BU Champion Natural Serenity In The City Via ‘Never Stop Exploring’

Swiss Running Brand On Celebrates Joy of Movement Through Dance Via ‘Move Like A Human’

To promote its CloudTec technology, Swiss running brand On worked with choreographers Sasha Waltz and Justin Peck for an April dance based campaign called ‘Move Like a Human’.   The campaign – which promotes On’s ‘Movement’ collection (including the Cloud X 3 Shift, Cloudnova, Cloudnova Form, Cloudswift 3 and the Cloudnova Flux) – seeks to… Continue reading Swiss Running Brand On Celebrates Joy of Movement Through Dance Via ‘Move Like A Human’

(Reserve) Racing Driver Daniel Ricciardo’s Insane ‘F1 v Outback: Great Aussie Road Trip’ Red Bull Film

Australian F1 racer Daniel Ricciardo, currently the reserve driver for the world champion Oracle Red Bull Racing Team, leveraged excitement around the 2023 Australian Grand Prix by fronting a short film for sponsor and soft drink brand Red Bull in which he drives  a RB7 F1 car around iconic Australian scenes and landmarks from beaches and… Continue reading (Reserve) Racing Driver Daniel Ricciardo’s Insane ‘F1 v Outback: Great Aussie Road Trip’ Red Bull Film

‘MLB The Show’ Promotes 23 Iteration Via Animated Negro Leagues Video Campaign & In-Game Play

In February, March and April, ‘MLB The Show 23’ rolled out an animated video series called ‘Storylines’ to tease the latest iteration of the game and to celebrate and educate fans about the history of the Negro Leagues by introducing a playable new mode allowing gamers to step into the cleats of some of the… Continue reading ‘MLB The Show’ Promotes 23 Iteration Via Animated Negro Leagues Video Campaign & In-Game Play

The North Face Launch Integrated Campaign To Relaunch TNF100 Ultra Trail Race (After 3-Year Hiatus)

The North Face and agency FRED & FARID Shanghai collaborated to relaunch the ‘TNF100’ – the brand’s 100km ultra trail race in China – after a three-year absence with an integrated campaign reinventing the event and answering the question ‘Why should we keep running?’   The event, one of the toughest and most scenic races… Continue reading The North Face Launch Integrated Campaign To Relaunch TNF100 Ultra Trail Race (After 3-Year Hiatus)

#Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film

California based eco activist outdoorwear brand Patagonia, which was founded in 1973 by renowned climber Yvon Chouinard, marked its 50th anniversary with a multi-faceted initiative blending ads and marketing with participatory projects, events and adventure and environmental skills education.   The adventure apparel brand’s campaign, rolling out in late February and early March 2023, states… Continue reading #Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film

HSBC & World Rugby Expand ‘The Remarkables’ Film Series With Abi Burton’s Story

World Rugby (WR) partner HSBC again teamed up with rugby union’s global governing body to roll out a new film in its ongoing ‘The Remarkables’ featuring England star Abi Burton.   The video series, created by a WR and HSBC partnership, offers inspirational stories of rugby sevens athletes and is an ongoing activation pillar in… Continue reading HSBC & World Rugby Expand ‘The Remarkables’ Film Series With Abi Burton’s Story

Jordan Brand Female-Focused ‘Beyond’ Short Film Launched During NBA All-Star Weekend

Back in 1984 Nike signed an athlete ambassador deal with a young college player called Michael Jordan in a move that seismically shifted the sportswear space’s landscape and, in the year of His Airness’ 60th birthday the resulting Jordan Brand leveraged one of basketball’s biggest tentpole moments – 2023 NBA All-Star Weekend – to celebrate… Continue reading Jordan Brand Female-Focused ‘Beyond’ Short Film Launched During NBA All-Star Weekend

Adidas Spezial Short Film Sees Stephen Graham Mesmerised By Icelandic Magic

February saw heritage brand Adidas Spezial rolled out a meditative, four-minute film fronted by British actor Stephen Graham, featuring seven new footwear styles and shot in the stunning Icelandic Fjords.   The apparel ad campaign sees Graham meander through Iceland’s stunning landscapes as the ethereal scenery sets up conversations between the actor and Director Friðrik… Continue reading Adidas Spezial Short Film Sees Stephen Graham Mesmerised By Icelandic Magic