Major League Soccer (MLS) and kit partner adidas teamed up to mark Earth Day 2023 through a ‘One Planet’ strip based initiative which saw all teams in the league wear shirts made from recycled plastic for the Earth Day weekend round of matches on 22 and 23 April. Adidas, which has an MLS partnership… Continue reading MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic
Tag: Shirt Supplier
Real Madrid Kit Partner Adidas Rolls Out ‘Odyssee Grandeza’ Anime To Celebrate 120th Anniversary
Spanish behemoth Real Madrid teamed up with its primary partner and kit supplier adidas to celebrate the club’s 120th anniversary and champion the passion of the fans through a short film titled ‘Odyssee Grandeza’. Created in tandem with Parisian agency MNSTR (with production outfit BOL and animation studio 2VEINTE), the three-and-a-half minute film is… Continue reading Real Madrid Kit Partner Adidas Rolls Out ‘Odyssee Grandeza’ Anime To Celebrate 120th Anniversary
PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
PUMA and COPA90’s ‘Do Both’ film featuring Iceland international and Olympique Lyonnais midfielder and Puma ambassador Sara Bjork Gunnarsdóttir highlights her journey preparing for motherhood in November 2021 and returning to play for her club and country in March and April 2022 and premiered on 16 May in Lyon (France). The German sportswear brand… Continue reading PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
ASICS & Rugby Australia Launch ‘United By Gold’ Wallabies Jersey Reveal Campaign
In the second week of May the Wallabies and kit partner ASICS launched the two new jerseys the teams will wear during the 2022 Test season with an integrated campaign called ‘United by Gold, Forever Uplifted’. Rugby Australia’s 2022 jerseys seek to reflect and share ‘the uplifting power of sport’ and to represent more… Continue reading ASICS & Rugby Australia Launch ‘United By Gold’ Wallabies Jersey Reveal Campaign
Nike Launch Liverpool FC partnership Via ‘Tell Us Never’ 20/21 Season Shirt Launch Campaign
Nike’s new partnership with EPL champions Liverpool FC kicked off at the start of August with the launch campaign for the new 20/21 season home strip called ‘Tell Us Never. If It Can’t be Done…It Will Happen Here’. The hero spot, which introduces viewers to the concept of the Republic of Liverpool, debuted on… Continue reading Nike Launch Liverpool FC partnership Via ‘Tell Us Never’ 20/21 Season Shirt Launch Campaign
Chelsea/Nike ‘It’s A Chelsea Thing’ Kit Launch On Same Day As New Shirt Sponsor Three ‘Connect The Game’
On 1 July it was all change in the Chelsea FC dressing room as the west London premier League club and kit supplier Nike launched a campaign called ‘It’s A Chelsea Thing’ to promote the new 20/21 season home strip which was the first to carry the logo of the team’s new front of shirt… Continue reading Chelsea/Nike ‘It’s A Chelsea Thing’ Kit Launch On Same Day As New Shirt Sponsor Three ‘Connect The Game’
Premiership Kick-Off Sees Adidas Expand ‘Fabric Of Football’ Docu-Series With Man Utd’s ‘Belief’
Adidas continues its three-part ‘Fabric of Football’ documentary-series exploring the core of some of its highest profile partner clubs with a new long form film focusing on Manchester United called ‘Belief’. Launched to leverage to the start of the 2019/20 Premier League, the documentary style video sees Adidas and Manchester United explore what makes… Continue reading Premiership Kick-Off Sees Adidas Expand ‘Fabric Of Football’ Docu-Series With Man Utd’s ‘Belief’
Nike Football Leverages FA Tie-Up By Celebrating England’s World Cup Adventure In ‘Believe As One’
Nike Football celebrates England’s surprisingly successful World Cup journey with a new campaign called ‘Believe As One’ focusing on the roots of the team’s Russia 2018 adventure. Launched on 17 July and led by a spearheaded by a spot with a narrative arc that explores the story of the most promising English team for… Continue reading Nike Football Leverages FA Tie-Up By Celebrating England’s World Cup Adventure In ‘Believe As One’
Nike Celebrates French World Cup Win Epic ‘Belief Born On The Streets Of France’ Spot
Launched just a few minutes after France beat Croatia to win the Russia 2018 World Cup Final, Nike celebrated the triumph of its French team partner’s triumph with the release of a gritty spot called ‘Belief Born On The Streets Of France’. Launched across Nike’s social channels – including Twitter, Instagram and Facebook –… Continue reading Nike Celebrates French World Cup Win Epic ‘Belief Born On The Streets Of France’ Spot
Uniqlo Welcomes Roger Federer At The Start Of Wimbledon As It Pushes Further Into Sports Space
The clothing brand has penned a pricy new global endorser partnership with tennis super star Roger Federer. Announced on the eve of Wimbledon 2018, the Japanese company brokered the athlete ambassador deal with Federer following the end of the tennis star’s long running Nike partnership on 1 March. The brand promoted the new… Continue reading Uniqlo Welcomes Roger Federer At The Start Of Wimbledon As It Pushes Further Into Sports Space
KSI & Errea Launch Elemental Iceland National Team Kit Reveal Campaign Ahead Of Russia 2018
The Icelandic Football Association, along with kit manufacturer Errea, has revealed the new kit for the Icelandic men’s football team with a design and associated promotional campaign focusing on three elements: ice, water and fire. Developed by Italian kit manufacturer Erreà Sport, the new strips for the KSÍ (the Football Association of Iceland) will… Continue reading KSI & Errea Launch Elemental Iceland National Team Kit Reveal Campaign Ahead Of Russia 2018
New Liverpool Global Brand Campaign Dovetails With New Balance Kit Launch (& UCL Semi-Final)
20 April saw Liverpool FC launch a new global brand platform, ‘This Means’ More’, that was timed not just to leverage its UEFA Champions League semi-final but also to the reveal of its pre-season tour and to kit supplier New Balance’s new home kit campaign. The brand campaign aims to celebrate the famous bond… Continue reading New Liverpool Global Brand Campaign Dovetails With New Balance Kit Launch (& UCL Semi-Final)
