Tag: Shirt Sponsorship

TikTok Videos Unveil App’s Wrexham AFC Shirt Deal As Global Brand Backs Welsh Footie Underdog

Ryan Reynolds and Wrexham AFC co-owner Rob McElhenney both made their own personal debuts on the en-vogue short-form video app to mark the North Wales’ National League club’s new two-year shirt sponsorship deal with TikTok.   Following from Hollywood megastar ownership and the linked ‘Welcome To Wrexham’ FX documentary series, the team’s visibility rose again… Continue reading TikTok Videos Unveil App’s Wrexham AFC Shirt Deal As Global Brand Backs Welsh Footie Underdog

Longevity Themed Film Fronts Emirates/Arsenal Shirt Sponsorship Extension Announcement

Arsenal and Emirates have announced the extension of their sport sponsorship alliances – the largest ever commercial deal signed by the North London Club.   The extension runs, which spans playing and training shirts for all Arsenal teams, runs until 2024: making it the longest running partnership in Premier League history.   To announce and… Continue reading Longevity Themed Film Fronts Emirates/Arsenal Shirt Sponsorship Extension Announcement

Avon’s Becomes Liverpool FC Women’s Team Shirt Sponsor In Major Move For Female Sports Partnerships

Beauty brand Avon has penned a shirt sponsorship deal with Liverpool FC’s ladies team that sees it become the very first female-focused brand to sponsor a British women’s professional football club.   The three-year partnership sees the cosmetic and beauty brand replace Standard Chartered (which continues to be the men’s team’s primary partner and shirt… Continue reading Avon’s Becomes Liverpool FC Women’s Team Shirt Sponsor In Major Move For Female Sports Partnerships

Sponsor Tecate ‘Bold Opinions’ Fight Of The Decade Campaign

Mexican beer brand Tecate activated its rights as the ‘Presenting’ and ‘Exclusive Beer Sponsor’ of the Mayweather vs Pacquiao Fight with a celebrity-fronted, socially-led, opinion-based initiative called #MyBoldOpinions.   This activation blended expert opinion, celebrity commentary with fan feelings and passions with physical and digital experiences, branded merchandise, a ticket giveaway and an awareness campaign.… Continue reading Sponsor Tecate ‘Bold Opinions’ Fight Of The Decade Campaign

Chevy Nostalgia #PlayFor Ad Launches New Man Utd Kit

Following a 2 July teaser trail, Manchester United and Chevrolet have unveiled the new kit for the 2014/15 season on 7 July with a powerful, nostalgic new commercial.   The 60-second spot, developed by Detroit based agency Commonwealth McCann, takes an emotional look back at the team’s famous red shirt over the years – from… Continue reading Chevy Nostalgia #PlayFor Ad Launches New Man Utd Kit

Specsavers Sponsors 2013 RLWC Tournament Officials

Specsavers, an official partner of the Rugby League World Cup (RLWC), has begun activating its sponsorship of the tournament’s match officials across multiple platforms ranging from a ref and player fronted launch event, traditional PR, online video, in-store work and a ticket competition in partnership with local media brands.   The official sponsorship press launch… Continue reading Specsavers Sponsors 2013 RLWC Tournament Officials

Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal

Chevrolet has marked the announcement of its new Manchester United partnership with a fan-created short film competition in partnership with Mofilm called 2:59@Old Trafford.   The idea behind the consumer-created initiative is for supporters to make short, 60-second videos that that capture the excitement and traditions of that last minute before kickoff.   The brand… Continue reading Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal