Inspiring Sports Marketing
21/06/2023
Vodafone Kicks-Off ‘Rugby Is Calling’ Campaign To Unveil New WRFU Principal Partnership
Vodafone was unveiled as the new front-of-shirt and back-of-short sponsor of the Welsh Rugby Union (WRU)’s men’s national team through an unveiling event and a simultaneous campaign called ‘Rugby >>
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24/03/2023
Spotify Leverages FC Barca Tie-Up At El Clásico Via Catalan Singer Rosalía Shirt Initiative
Spotify leveraged its primary partnership with FC Barcelona around the March La Liga 2023 El Clásico by launching a limited edition team shirt honouring the success of Catalan singer >>
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05/01/2022
Frontline Heroes – TeamViewer & Manchester United
Manchester United FC shirt sponsor TeamViewer teamed up with the club to recognise and reward some of the pandemic ‘Frontline Heroes’ through a digital-first (web and social) contest with >>
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05/10/2021
Three & Chelsea FC’s ‘Football Needs A Big Network’ Campaign Built On The Energy & Creativity Of Fans
The start of October saw mobile telecoms brand and Chelsea FC sponsor Three roll out a football-themed campaign called ‘Football Needs A Big Network’ across sports channels, digital, social >>
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25/02/2021
TikTok Videos Celebrate Video Creation Platform’s 1st US Soccer Deal With Portland Timbers & Thorns FC
A new multi-year shirt sponsorship between TikTok and the Portland Timbers Fc and the Portland Thorns FC was revealed through a series of TikTok videos featuring players from both >>
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14/01/2021
Indeed & Eintracht Frankfurt Launch ‘Ingrid Meets Harmony’ New Year New Job Campaign
Launched on 8 January, a new campaign from Eintracht Frankfurt shirt sponsor Indeed promotes New Year job seeking. The campaign, called ‘Ingrid Meets Harmony’, features Bundesliga stars Filip >>
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17/12/2020
Chelsea FC & Shirt Sponsor Three Urge Fans To ‘Support Someone Else’ This Christmas Season
Mid December saw Chelsea FC teamed up with its shirt sponsor ‘Three’ to launch a fresh cause initiative aimed at encourage fans to ‘support someone else’ this Christmas. >>
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08/12/2020
Burger King Rebrands As Burger Queen To Activative Stevenage FC Women’s Sponsorship
Launched on 8 December, Burger King UK refreshed its sponsorship of League Two side Stevenage FC through a new campaign supporting the women’s team called ‘Burger Queen’. To >>
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24/08/2020
Three’s Chelsea FC Shirt Sponsorship Led By Fan Virtual Jersey Launch In WhatsApp
Three’s debut campaign activating its new Chelsea FC shirt sponsorship was led by a virtual jersey launch in what agency Boys+Girls claimed was the world’s first AR shirt reveal. >>
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02/07/2020
Chelsea/Nike ‘It’s A Chelsea Thing’ Kit Launch On Same Day As New Shirt Sponsor Three ‘Connect The Game’
On 1 July it was all change in the Chelsea FC dressing room as the west London premier League club and kit supplier Nike launched a campaign called ‘It’s >>
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