M&S Food leveraged its multi-year ‘Eat Well, Play Well’ activation with the four UK ‘home nation’ football associations via a content campaign staring a trio of England Football Lionesses and heroing flagship Eat Well M&S Food Hall products. Leveraging spiking soccer interest around UEFA Euro 2022, M&S teamed up with content studio JustSo to… Continue reading M&S Puts Home Nations’ Footballers Through Their Paces In ‘Eat Well, Play Well Challenge’
Tag: SFA
Martin Compston & Tennant’s ‘Bedtime Story’ Spot Shares Scotland’s Euro 2020 Dreams
Scottish Football Association (SFA) sponsor Tennant’s teamed up with actor and super fan Martin Compston to tell stories about the national team’s 23 years of near misses, defeats and disappointment and look forward with positive excitement to UEFA Euro 2020 – Scotland’s first major international tournament in a generation. Launched to leverage the Scottish… Continue reading Martin Compston & Tennant’s ‘Bedtime Story’ Spot Shares Scotland’s Euro 2020 Dreams
SFA Kit Partner Adidas Erects ‘It’s Coming Home Hame’ Giant OOH In Glasgow
Adidas, the official kit partner of The Scottish Football Association (The SFA) played on the old rivalry with England ahead of UEFA Euro 2020 with a giant outdoor ad in Glasgow featuring a reworked version of England’s ‘It’s Coming Home’ refrain with a Scottish accented twist ‘It’s Coming Home Hame’. Created by agency The… Continue reading SFA Kit Partner Adidas Erects ‘It’s Coming Home Hame’ Giant OOH In Glasgow
Mars’ FA Euro 2012 Work Based On Penalty Miracle
Mars, official sponsor of the Football Association (FA), has launched its Euro 2012 campaign with a TV ad that leverages England’s ‘penalty-shootout’ history at major international tournaments. The creative stars a Mars bar chomping steward who steps in for England’s injured keeper and reverses the historical norm by producing heroic saves to defy the… Continue reading Mars’ FA Euro 2012 Work Based On Penalty Miracle
