Gatorade leveraged the NBA Finals to launch a reworked version of its iconic ‘Be Like Mike’ ad to lead a star-studded new ‘The Way To Be Great’ campaign featuring endorsers Serena Williams and Lionel Messi alongside a new generation of sports stars such as hoops phenomenon Jayson Tatum, WNBA ace Elena Delle Donne, MLB slugger Bryce… Continue reading Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign
Tag: Serena Williams
Serena Williams Leads Rémy Martin ‘Inch By Inch’ Super Bowl Ad Inspired By Warner Bros’ Any Given Sunday
Tennis great Serena Williams fronted the first ever NFL Super Bowl campaign from Rémy Martin, titled ‘Inch By Inch’, which came in the form of a coach’s motivational locker room speech and which was inspired by the famous words championing teamwork and small steps toward progress of Al Pacino’s coach character Tony D’Amato in an… Continue reading Serena Williams Leads Rémy Martin ‘Inch By Inch’ Super Bowl Ad Inspired By Warner Bros’ Any Given Sunday
Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams
NFL beer partner AB InBev’s Michelob ULTRA’s Super Bowl spot sees Succession star Brian Cox pair up with tennis great Serena Williams in a Caddyshack style, golf-themed campaign which drives home a message about pairing: the only pair to rival its two stars is, according to the brand, beer and football. Teased from 20… Continue reading Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams
Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open
An emotional Gatorade commercial narrated by music megastar Beyoncé pays tribute to brand ambassador Serena Williams as she starts her final Grand Slam at the 2022 US Open. The PepsiCo owned sports drink spot, titled ‘Love Means Everything’, celebrated Williams’ record-breaking tennis career on the eve of the tournament and highlights he she started a… Continue reading Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open
Nike Serves Up ‘Never Done Evolving’ AI Spot & Stream Pitting Serena Williams Against Herself
An early August spot from Nike applied artificial intelligence (AI) to archive action footage to generate 130,000 games between Serena Williams’ from two different eras to celebrate significant moments through the brand’s history framed around the achievements of some of its highest profile athlete ambassadors – including Serena Williams. The US sportswear behemoth teamed… Continue reading Nike Serves Up ‘Never Done Evolving’ AI Spot & Stream Pitting Serena Williams Against Herself
Gatorade Pairs Up With Lee, Enmanuel & Williams For ‘Make Your Own Footsteps’ Campaign
Gatorade teamed up with athlete ambassador and US Olympic artistic gymnast Sunisa ‘Suni’ for the latest episode in its #FuelTomorrow campaign with a commercial called ‘Make Your Own Footsteps With Suni Lee’. Built around the idea that role models create their own paths and created in harness with agency TBWA\Chiat\Day, the spot dropped on… Continue reading Gatorade Pairs Up With Lee, Enmanuel & Williams For ‘Make Your Own Footsteps’ Campaign
Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport
To challenge the widely accepted primacy of success in sport being defined as ‘win at all costs’, Michelob Ultra’s ‘It’s Only Worth It If You Enjoy It’ campaign asks consumers to re-examine their definition of success through iconic sporting photographs which crop out the winning athletes to focus on the joy. The ABInBev beer… Continue reading Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport
Tennis Super Star Serena Williams Fronts Berlei Bras ‘In Support of You’ Campaign
Bra brand Berlei teamed up with tennis super star Serena Williams in late February to unveil a new Australian brand platform called ‘In Support Of You’ launched via an integrated campaign which admits that ‘a bra can’t change the world, but a good one can support you through it’. ‘In Support of You’ runs… Continue reading Tennis Super Star Serena Williams Fronts Berlei Bras ‘In Support of You’ Campaign
Tennis Superstar Serena Williams Stars In A ‘Snowy Surprise’ Spot For Lincoln
Lincoln launched a feel-good film in late December fronted by tennis superstar Serena Williams which celebrated the magic of snow and winter wonderland. Based around the simple insight that some children have only ever seen snow on television or at the movies, so Serena and Lincoln brought the it to them in an orchestrated… Continue reading Tennis Superstar Serena Williams Stars In A ‘Snowy Surprise’ Spot For Lincoln
Serena ‘The One’ Williams Masters The Matrix In latest DirecTV Get Your TV Together Ad
The latest Serena Williams sports and entertainment spot for DirectTV sees the streaming service team up with Warner Brothers to leverage the launch of the latest film in The Matrix franchise via a TV spot called ‘The One’. Taking a similar tactical and tonal approach as previous spots in the brand’s ongoing ‘Get Your… Continue reading Serena ‘The One’ Williams Masters The Matrix In latest DirecTV Get Your TV Together Ad
Serena Williams Stars In ‘Quiet Please’ Monster Mashup Ad For DirecTV Stream
A new October US campaign by DirecTV Stream called ‘Quiet Please’ starred athlete ambassador and tennis super star Serena Williams and offered a Halloween twist on the brand and endorser’s ongoing Get Your TV Together campaign. Created by agency TBWA\Chiat\Day Los Angeles, ‘Quiet Please’ launched across the USA from 1 October and is built… Continue reading Serena Williams Stars In ‘Quiet Please’ Monster Mashup Ad For DirecTV Stream
Serena Williams Is Wonder Woman In A DC Comics ‘Serving Up Justice’ Book For DirecTV
DirecTV ambassador and tennis super star Serena Williams battles bots and future criminals in a new four-part animated story by DC Comics for the US direct broadcast satellite service provider. Created from an idea by agency Critical Mass, ‘Serving Up Justice: Featuring Serena Williams & Wonder Woman’ is an illustrated adventure comic book from… Continue reading Serena Williams Is Wonder Woman In A DC Comics ‘Serving Up Justice’ Book For DirecTV
