AT&T teamed up with athlete ambassador LeBron James to share some love and offer some positivity at the end of 2020 and the start of the New Year with a New Year campaigned called ‘A Little Love’. The aim of the ad, created by agency BBDO, is to look forward to 2021 with hope… Continue reading LeBron James Fronts AT&T’s ‘A Little Love’ Hopeful New Year Spot As NBA Season Tips Off
Tag: Season Start
Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign
Bank Of America (BoA), the official bank of Major League Baseball, launched a new campaign heralding the start of professional baseball’s truncated 60-game season introducing its new ‘Let’s Rally’ programme run with the Boys & Girls Clubs of America which aims to give back to local communities. The cause campaign, developed with GroupeConnect (the… Continue reading Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign
F1 Finally Celebrates Its Season Start With ‘We Race As One – Countdown Begins’ Hype Commercial
Debuting on 28 June ahead of the long delayed season start in Austria, Formula One (F1) extended its recently launched #WeRaceAsOne platform with a striking spot to build awareness of and excitement around the series’ return to the starting line. The blockbuster ‘We Race As One – The Countdown Begins’ spot includes a ‘the… Continue reading F1 Finally Celebrates Its Season Start With ‘We Race As One – Countdown Begins’ Hype Commercial
NRL New Season Promo Refreshes Iconic Tina Turner ‘Simply The Best’ Campaign 30 Years Later
To celebrate the 30th anniversary of arguably the most famous Australian rugby league ad campaign ever, the NRL relaunched an updated version of Tina Turner’s ‘Simply The Best’ in its new 2020 season kick-off campaign. Tina Turner became the face of rugby league in Australia during the late 1980s and early 1990s when her… Continue reading NRL New Season Promo Refreshes Iconic Tina Turner ‘Simply The Best’ Campaign 30 Years Later
WNBA (& 6 Female Empowerment Organisations) Wants You to ‘Take A Seat, Take A Stand’
The WNBA has partnered with six national organisations committed to women’s issues have combined on an initiative that will see a percentage of ticket sales donated to causes Ahead of the tip-off of the 2018 season, the ‘Take a Seat, Take a Stand’ initiative sees fans support outfits committed to supporting women simply by… Continue reading WNBA (& 6 Female Empowerment Organisations) Wants You to ‘Take A Seat, Take A Stand’
