NFL super star quarterback Tom Brady and supermodel turned business titan Gisele Bundchen fronted a $20m ‘You In?’ campaign endorsing cryptocurrency exchange platform FTX. The comic campaign is spearheaded by a humorous commercial in which the pair play over football rivalries was created by recently appointed agency DentsuMB (with Dentsu’s 360i handling the media)… Continue reading Tom Brady & Gisele Bundchen Tease NFL Rivalries In FTX Crypto Campaign
Tag: Season Opener
Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium
As part of its umbrella ‘Made For Watching Football’ NFL kickoff activation, Pepsi brought Los Angeles football fans some virtual gameday action with a 13 September season opener experience of the new SoFi Stadium….at home. Pepsi, the official soft drink of SoFi Stadium and Hollywood Park, hosted entertainment, food, kit and fan-based activations with… Continue reading Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium
Mavericks Launch 2018/19 NBA Season (& Ticket Sales Drive) With Largest OOH AR Facebook Filter Ever
The Dallas Mavericks built local excitement and buzz around the new 2018/19 NBA season by launching a huge poster that also forms the largest augmented reality Facebook Filter ever. Working with Groove Jones, the team erected a giant 70′ x 200′ dymamic mural on a YMCA building in a downtown Dallas to create the… Continue reading Mavericks Launch 2018/19 NBA Season (& Ticket Sales Drive) With Largest OOH AR Facebook Filter Ever
McLaren-Honda ‘Back to the Future’ Spoof F1 Car Launch
‘Roads? Where we’re going, we don’t need roads……..but we do need racetracks.’ As the first weekend of testing got underway in Jerez (Spain), the revived McLaren-Honda F1 team celebrated the renewal of their partnership and leveraged interest in the upcoming season with a spoof webfilm based on the 1980s Hollywood blockbuster movie Back to the Future.… Continue reading McLaren-Honda ‘Back to the Future’ Spoof F1 Car Launch
Chevy’s Man Utd Mascots In New Season #PlayFor Work
Chevrolet continues to evolve its Manchester United led #PlayFor global football initiative around the world with a new joint mascot experience and online film initiative that connects the kids playing in the streets of Shanghai and on the playgrounds of Johannesburg to Wayne Rooney playing at Old Trafford. Built on the insight that kids… Continue reading Chevy’s Man Utd Mascots In New Season #PlayFor Work
