London based exercise and fitness brand Gymbox launched a late Spring/early Summer SEO digital campaign targeting rival gyms via tongue-in-cheek Google ads. A Google Search campaign online sees the cheeky gym brand hijack ads with specific copy related to traditional competitor gyms and new rivals such as online fitness platform Classpass. These cheeky… Continue reading Gymbox Deploys Cheeky SEO Google Ads To Hijack Rival Fitness Gym Searches
Tag: Search
McLaren & Google ‘Searching For…’ Short Film Series Activates Partnership Ahead Of F1 Season
Ahead of the 2023 Formula One (F1) season, McLaren Racing and sponsor Google joined forces to create a multi-episode content series called ‘Searching For…’ which focused on the themes of innovation and technology and promoting Google platforms – particularly Google Chrome and Android. The three-spot series of short films, which features both team drivers… Continue reading McLaren & Google ‘Searching For…’ Short Film Series Activates Partnership Ahead Of F1 Season
AFL Legends Star In Aussie Google Nest Bells/Cams Campaign
AFL partner Google rolled out an Australia ‘Caught On Nest Cam’ campaign in early May which leveraged the league tie-up and featured footy legends to promote its Google Nest Cameras and Doorbell The creative idea was based on the insight that, for many Australians, such security products are most frequently used to check in… Continue reading AFL Legends Star In Aussie Google Nest Bells/Cams Campaign
Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
The start of May saw UEFA Champions League partner Heineken unveil a new TV, digital and social campaign celebrating female soccer fans and addressing gender bias across the sport. Spanning a series of ads and a web hub, the Dutch brewer’s ‘Cheers To All Fans’ campaign kicks off its new programme to tackle gender discrimination… Continue reading Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot
With the NBA Playoffs in full swing, US salad-based fast food chain Sweetgreen teamed up with new athlete ambassador Devin Booker to front a campaign called ‘Create Your Own’. The health-led, quick service restaurant’s marketing push – which is spearheaded by a short social video directed by TikTok creator @Owen.han – spans social media… Continue reading Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot
Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
A new Australian campaign from Google in partnership with Dementia Australia leveraged its partnership with the AFL and AFLW by showing how Google devices can help reconnect families through the power and effect of memories in a touching Aussie Rules themed spot. The campaign, developed in consultation with Dementia Australia and in harness with… Continue reading Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign
Gym outfit Anytime Fitness launched an integrated January marketing campaign in Australia to promote the brand as ‘the most welcoming and inclusive gym’ for all Australians regardless of body type, fitness level, exercise ability or background. ‘Any Body, Any Time’ sets out to challenge the stereotyped and clichéd representation of gym-goers and instead focuses… Continue reading Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign
Google & Rashford Ask Searching Questions, Celebrate Curiosity & Deepen Understanding
Google teamed up with footballer and social campaigner Marcus Rashford to ask some of life’s biggest questions in the latest wave of its ‘Search On’ UK campaign celebrating the power of curiosity. Developed in harness with agency Uncommon, the search giant’s campaign invites viewers to explore the world around them by asking questions about… Continue reading Google & Rashford Ask Searching Questions, Celebrate Curiosity & Deepen Understanding
LTA Launches Integrated, Inclusive ‘Play Your Way’ Campaign To Boost Summer Participation
‘Play Your Way’, the first wave of Lawn Tennis Association (LTA) work by the right’s holder’s recently appointed agency The & Partnership London, is a campaign seeking to encourage people from all walks of life and all abilities to pick up a racket this summer. Launched on 22 June, the objective of this drive… Continue reading LTA Launches Integrated, Inclusive ‘Play Your Way’ Campaign To Boost Summer Participation
FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership
As the record Bundesliga champions FC Bayern Munich celebrates its 120th anniversary Wir sind die Roten. Wir sind der #FCBayern München.#MiaSanMia#FCBayern120 pic.twitter.com/JjeULqaZka — FC Bayern München (@FCBayern) February 27, 2020 View this post on Instagram On 27th February 1900, a football club was founded in Munich. Today we celebrate 120 years of tradition,… Continue reading FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership
Google & Namco’s ‘Google Maps / Pac-Man’ Brand Alliance Game
Ever wanted to play Pac-Man on the street that you live? Each year on April Fool’s Day Google does something fun with Google Maps and this year’s comic stunt sees the tech search behemoth launch a funky brand alliance with Pac-Man. Today Google Maps has unveiled a ‘Pac Man View’ that actually allows… Continue reading Google & Namco’s ‘Google Maps / Pac-Man’ Brand Alliance Game
Microsoft Grammys ‘Bing Search Game’ And ‘Human Music Box Experience’
Microsoft’s GRAMMY’s activation revolved primarily around its interactive Microsoft Music Box – an innovative Kinect- and Surface-powered keyboard experience. The GRAMMYs official technology partner’s idea for the Music Box is to enable people to express their mood via body movement and then turn these gestures into music. The Microsoft Music Box team hacked the… Continue reading Microsoft Grammys ‘Bing Search Game’ And ‘Human Music Box Experience’
