Telecoms brand and ‘home nations’ football association partner EE has selected another Hope United squad to tackle online sexist hate with a new campaign launched to leverage spiking interest in women’s football centred around UEFA Euro 2022. The BT-owned mobile telco brand launched the initiative to leverage its partnerships with the four UK ‘home… Continue reading EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’
Tag: Scottish FA
Boots Kicks Off Women’s Soccer Sponsorship Strategy Via Deals With 5 Football Associations
Early April saw the UK health and beauty retailer Boots unveil a new major soccer sponsorship strategy with landmark women’s football investments led by penning three-year partnerships with the five football associations of the British Isles. The partnerships were unveiled through an official PR push with the tie-ups simultaneously announced across the brand’s digital… Continue reading Boots Kicks Off Women’s Soccer Sponsorship Strategy Via Deals With 5 Football Associations
Augmented Reality Events In Adidas Scotland New Kit Launch
Early December, following on from the Euro 2012 draw, adidas unveiled the new Scotland kit with an augmented reality ambient launch. The initiative took place at Buchanan Galleries in Glasgow and was displayed on the shopping centre’s giant screen. Shoppers were encouraged to stand on a marked out spot on the floor,… Continue reading Augmented Reality Events In Adidas Scotland New Kit Launch
