Channel 4’s ‘It’s Just A Friendly, Honest’ Rivalry Promo For England v Scotland Match

UK broadcaster Channel 4‘s ‘It’s Just A Friendly, Honest’ campaign aimed to encourage good natured rivalry between England and Scotland supporters and build buzz ahead of the 12 September England and Scotland men’s friendly game: the latest match in the 150-year rivalry – the oldest in international football. From the broadcaster’s own perspective, the multi-channel… Continue reading Channel 4’s ‘It’s Just A Friendly, Honest’ Rivalry Promo For England v Scotland Match

EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’

Telecoms brand and ‘home nations’ football association partner EE has selected another Hope United squad to tackle online sexist hate with a new campaign launched to leverage spiking interest in women’s football centred around UEFA Euro 2022.   The BT-owned mobile telco brand launched the initiative to leverage its partnerships with the four UK ‘home… Continue reading EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’

Rangers FC Release ‘Forever Together’ Christmas Campaign Across Club Social Media Platforms

In the last week of November Rangers FC launched its 2021 Christmas marketing campaign, celebrating its 150th anniversary as well as the festive season, called ‘Forever Together’ which was inspired by shared seasonal sentiment amongst its fans and which also promotes its flagship festive fixture and its Christmas gift range.   According to the in-house… Continue reading Rangers FC Release ‘Forever Together’ Christmas Campaign Across Club Social Media Platforms

Kids Show Footie Skills In McDonald’s UK ‘Fun Football’ Activation With The FA/SFA/FAW/IFA

Through May and June McDonald’s UK rolled out its first ever above-the-line campaign for its summer ‘Fun Football’ programme of kids football sessions run in harness with the four UK Football Associations.   To promote the fast food brand’s Fun Football initiative of free soccer training sessions for the children aged five-to-11 at 600 locations… Continue reading Kids Show Footie Skills In McDonald’s UK ‘Fun Football’ Activation With The FA/SFA/FAW/IFA

SFA Kit Partner Adidas Erects ‘It’s Coming Home Hame’ Giant OOH In Glasgow

Adidas, the official kit partner of The Scottish Football Association (The SFA) played on the old rivalry with England ahead of UEFA Euro 2020 with a giant outdoor ad in Glasgow featuring a reworked version of England’s ‘It’s Coming Home’ refrain with a Scottish accented twist ‘It’s Coming Home Hame’.   Created by agency The… Continue reading SFA Kit Partner Adidas Erects ‘It’s Coming Home Hame’ Giant OOH In Glasgow

FA & SFA Sponsor Snickers Owns #AwkwardMoments In Euro 2020 ‘Bothlands’ Campaign

As a sponsor of The Football Association (The FA) and The Scottish Football Association (SFA), Snickers seeks to address the fact that this is #OfficiallyAwkward by trying to keep both England and Scotland fans sweet in a UEFA Euro 2020 campaign called ‘Bothlands’.   Launched at the start of June, the Mars Wrigley brand seeks… Continue reading FA & SFA Sponsor Snickers Owns #AwkwardMoments In Euro 2020 ‘Bothlands’ Campaign

Leveraging Empty Stadiums Paddy Power & Motherwell Team Up For Missing People Campaign

Bookie Paddy Power teamed up with Scottish Premiership team Motherwell FC and charity Missing People on an initiative to raise awareness of missing children which saw a stand at the club’s Fir Park ground filled with rows of blank silhouettes of absent people/supporters.   The initiative is promoted through PR and with content running across… Continue reading Leveraging Empty Stadiums Paddy Power & Motherwell Team Up For Missing People Campaign

New Balance & Glasgow Celtic FC Launch ‘Live the Legend’ Lisbon Lions Anniversary Kit Campaign

New Balance has unveiled a new commemorative Glasgow Celtic kit as part of the club’s ‘Live the Legend’ campaign celebrating its iconic Lisbon Lions side.   The club’s kit supplier has created a special shirt to mark the 50th anniversary of the 1967 European Cup winning side – the first British team to lift the… Continue reading New Balance & Glasgow Celtic FC Launch ‘Live the Legend’ Lisbon Lions Anniversary Kit Campaign

Scottish Rugby Launches #BeThyeBestYou To Encourage More Women To Take Up Rugby

The Scottish Rugby Union (SRU) is leveraging peak rugby interest around the climax of the RBS 6 Nations to launch a new campaign, called ‘Be The Best You’, which aims to highlight the benefits of playing rugby to women and girls.   The objective behind the initiative is to change perceptions of women’s rugby and… Continue reading Scottish Rugby Launches #BeThyeBestYou To Encourage More Women To Take Up Rugby

Caledonia Best Launches Scottish Pub ‘Scrum & Have A Try’ Tour/Competition For RBS 6 Nations

Caledonia Best, the official beer of Scottish Rugby, is activating its national team rights around the 2017 RBS 6 Nations with a nationwide match day pub tour and onsite Murrayfield match day experiences.   Through this year’s tournament, the beer brand is running a programme of February/March participatory experiences – focusing on fun activities and… Continue reading Caledonia Best Launches Scottish Pub ‘Scrum & Have A Try’ Tour/Competition For RBS 6 Nations

Vauxhall Activates Home Nations Footie Partnerships Via #GetIn FaceTime Fan/Player Calls

Late November saw Vauxhall team up with eight international footballers to give Home Nations fans a FaceTime call to thank them for their support and build excitement ahead of the Russia 2018 World Cup.   The auto giant, the official sponsor of all four UK national teams until 2017, expanded its ongoing #GetIn initiative across… Continue reading Vauxhall Activates Home Nations Footie Partnerships Via #GetIn FaceTime Fan/Player Calls