Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign

Lucozade Sport Zero Sugar ‘Here To Hydrate’ campaign in June was informed by a brand backed scientific white paper and pilot study aimed to helping the UK stay hydrated.   The Suntory owned, British energy drink brand team worked with an Oxford University experimental psychologist on an initiative to create ‘hydration guidelines’ for marketing primarily… Continue reading Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign

Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt

In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team factory for three school kids interested in STEM subjects – including a special surprise meeting with super star driver Lewis Hamilton.   The global wealth management… Continue reading Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt