Microblogging and social networking service Twitter leveraged UEFA Women’s Euro 2022 by turning tweets support England Football’s women’s team, the tournament host, into messages on a series of limited-edition football scarves which were then distributed to fans (including the user who posted the original tweet) in stadiums through the tournament. The initiative was carried… Continue reading Twitter Leverages Lionesses At UEFA Women’s Euro 2022 Via ‘Share Your Roar Tweet Scarves’
Tag: Scarves
Ligue 1’s RC Lens team Up With Players For Society On ‘Our Blood Is Gold’ Blood Donation Drive
A 2022 charity appeal, medically-focused campaign called ‘Our Blood Is Gold’ from French Ligue 1 side RC Lens and non-profit Players for Society sought to raise awareness of the decline and the need and to boost blood donations amongst its fans and local community. Based on the insight that, whilst every year blood donations… Continue reading Ligue 1’s RC Lens team Up With Players For Society On ‘Our Blood Is Gold’ Blood Donation Drive
#LastOrders Sees Birmingham City FC Rebrand As Small Heath Alliance In Promo Tie-Up With BBC’s Peaky Blinders Final Series
Following an order from the Peaky Blinders, English football club Birmingham City FC returned to its roots and reverting back to its former name ‘Small Heath Alliance’ for a media partnership with the BBC to promote the start of the final season of the hit show. Set in the rough streets of 1920s Birmingham, the show… Continue reading #LastOrders Sees Birmingham City FC Rebrand As Small Heath Alliance In Promo Tie-Up With BBC’s Peaky Blinders Final Series
TikTok Videos Celebrate Video Creation Platform’s 1st US Soccer Deal With Portland Timbers & Thorns FC
A new multi-year shirt sponsorship between TikTok and the Portland Timbers Fc and the Portland Thorns FC was revealed through a series of TikTok videos featuring players from both sides showing off the brand’s logo on their 2021 shirt sleeves. Unveiled on Tuesday 23 February through shirt reveal spots posted exclusively on the club’s… Continue reading TikTok Videos Celebrate Video Creation Platform’s 1st US Soccer Deal With Portland Timbers & Thorns FC
COVID Solutions: How To Fill An Empty Stadium? > FC Koln’s ‘Tifo’
When the Bundesliga returned with plenty of excitement but no fans, FC Koln ensured supporters continued to have a presence in its RheinEnergieStadion by creating a display from shirts and scarves provided by fans themselves. For their home game against Mainz on 17 May, the team’s return after a two-month suspension caused by the coronavirus pandemic,… Continue reading COVID Solutions: How To Fill An Empty Stadium? > FC Koln’s ‘Tifo’
