Sonos, the audio partner of Premier League giants Liverpool FC, launched a campaign called ‘Feel More on Match Day’ to highlight the importance of sound in generating matchday atmosphere. Launched on 5 April, the activation focuses on traditional matchday sounds in and around the club’s Anfield stadium: a ground famous around the world for… Continue reading Sonos Leverages Liverpool FC Sponsorship Via ‘Feel More on Match Day’ Sounds Campaign
Tag: Sadio Mané
New Balance & Senegal Star Sadio Mane Fronts Africa Cup Of Nations ‘The Lions Roar’ Bespoke Boot Campaign
New Balance teamed up with Senegal and Liverpool FC forward Sadio Mane for a multi-channel marketing campaign leveraging its team and player tie-up at the 2022 Africa Cup Of Nations called ‘The Lions Roar’. The centrepiece of the campaign is a new pair of New Balance football boots customised for Mane via a fiery… Continue reading New Balance & Senegal Star Sadio Mane Fronts Africa Cup Of Nations ‘The Lions Roar’ Bespoke Boot Campaign
Liverpool FC & New Balance > We Got Now – Sadio Mane
On 25 June, minutes after the club confirmed its first Premier League trophy, outgoing Liverpool FC shirt supplier New Balance celebrated the club’s first domestic title in 30 years with a spot starring player ambassador Sadio Mane: “This is Sadio. You might think he’s quiet, but he’s the loudest footballer in the world.” While… Continue reading Liverpool FC & New Balance > We Got Now – Sadio Mane
Mané Fronts New Balance #UNREAL Soccer Story Social Spot Ahead Of Premier League Kick-Off
Early August saw New Balance’s football silo launch a new film focused on player ambassador Sadio Mané timed to leverage spiking soccer interest at the start of the new Premier League season. The campaign, created in partnership with New Balance’s retained global creative agency ZAK and running under the title #UNREAL, the film narrates… Continue reading Mané Fronts New Balance #UNREAL Soccer Story Social Spot Ahead Of Premier League Kick-Off
Western Union Leverages Liverpool FC Tie-Up Via Mané Fronted ‘Western Union x Liverpool FC’ Campaign
Western Union’s continues to activate its rights as an official sponsor of Liverpool Football Club with a new, player-fronted campaign that aims to showcase the brand’s money transfer capabilities in relation to human emotion. The objective from the club’s sleeve sponsor is to demonstrate how the brand supports and enables customers to connect meaningfully… Continue reading Western Union Leverages Liverpool FC Tie-Up Via Mané Fronted ‘Western Union x Liverpool FC’ Campaign
