June saw Visa roll out a statistics-led integrated campaign called ‘Behind Every Number’ running primarily across Australia and New Zealand celebrating its 20-year support of women in sports and fifth consecutive sponsorship of FIFA’s 2023 Women’s World Cup. Developed in harness with creative agency Saatchi & Saatchi and Starcom, the global digital payments partner’s… Continue reading FIFA Partner Visa ‘Behind Every Number’ Campaign Celebrates FIFA Women’s World Cup
Tag: Saatchi Saatchi
Comic Goldfish Snack Sweepstakes Invites Fans To Literally Eat Out of NBA Star Boban Marjanovic’s Hand
Basketball fans and peckish consumers were invited to claim their own ‘Goldfish x Boban Hand Dish’ – enabling them to literally eat their favourite snack right out of the hand of the NBA ‘biggest’ star’s hand – in a new sweepstakes style US campaign from the Pepperidge Farm brand. Staged to lean into hoops… Continue reading Comic Goldfish Snack Sweepstakes Invites Fans To Literally Eat Out of NBA Star Boban Marjanovic’s Hand
BrewDog Kicks-Off OOH-Led Qatar 2022 ‘Proud Anti-Sponsor Of The World F*Cup’ Ambush
On 7 November UK brewer BrewDog launched a bold stance against Qatar 2022 with an aggressive, controversial ambush marketing campaign called ‘Proud Anti-Sponsor Of The World F*Cup’. Built primarily around a London-based OOH strand backed by digital and social media support, plus a PR push, the campaign was created by Saatchi & Saatchi UK.… Continue reading BrewDog Kicks-Off OOH-Led Qatar 2022 ‘Proud Anti-Sponsor Of The World F*Cup’ Ambush
WWE Star Priest Teams Up With Welsh Locals & BT Sport For Comic ‘Clash At The Castle’ Promos
UK Broadcaster BT Sport and World Wrestling Entertainment (WWE) star Damien Priest team up for a comic campaign called ‘The Homecoming’ to promote the end of summer WWE ‘Clash At The Castle’ event at The Principality Stadium in Cardiff on 3 September. The comic campaign, created by agency Saatchi & Saatchi (with media buying… Continue reading WWE Star Priest Teams Up With Welsh Locals & BT Sport For Comic ‘Clash At The Castle’ Promos
EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’
Telecoms brand and ‘home nations’ football association partner EE has selected another Hope United squad to tackle online sexist hate with a new campaign launched to leverage spiking interest in women’s football centred around UEFA Euro 2022. The BT-owned mobile telco brand launched the initiative to leverage its partnerships with the four UK ‘home… Continue reading EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’
Toyota ‘Vroom’ Spot Captures Racing Thrills To Leverage NASCAR’s Daytona 500
On 20 February, during NASCAR’s Daytona 500, Toyota premiered an action-packed, high-octane commercial called ‘Vroom’ across TV and online platforms to celebrate the auto giant’s motorsport heritage. Created with agency Saatchi & Saatchi, produced by JOJX and helmed by Director Alessandro Paccini, the passionate spot seeks to champion Toyota’s dedication to racing success –… Continue reading Toyota ‘Vroom’ Spot Captures Racing Thrills To Leverage NASCAR’s Daytona 500
IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport. ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
‘Nothing Beats Like It’ Builds Energy & Excitement Ahead Of FIBA Women’s Basketball World Cup 2022
After winning the FIBA Women’s Basketball World Cup 2022 creative account after a pitch run by the tournament’s local organising committee, agency Saatchi & Saatchi rolled out its first wave of work promoting the event called ‘Nothing Beats Like It’ which sets out to showcase the energy and excitement of the tournament and which aims… Continue reading ‘Nothing Beats Like It’ Builds Energy & Excitement Ahead Of FIBA Women’s Basketball World Cup 2022
BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
Early February saw UK telco BT team up with EA Sports and agency Saatchi and Saatchi London to launch a new strand of its Hope United anti online hate initiative led by an in-game FIFA 22 Hope United kit. Launched on 8 February to leverage ‘Safer Internet Day’, BT teamed up with the global… Continue reading BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked Led Eductaion Campaign Championing Multicultural Britain
Multiculturism is what puts the ‘Great’ into Great Britain according to a new film promoting a book-based educational strand of BT’s ‘Hope United’ initiative fronted by Marcus Rashford and backed by publisher Pan Macmillan. The goal of BT’s ongoing ‘Hope United’ project is to fight against racism and online hate and this episode claims… Continue reading Marcus Rashford & Pan Macmillan Join BT ‘Hope United’ For Booked Led Eductaion Campaign Championing Multicultural Britain
NBA Stars Marjanovic & Harris Team Up For Goldfish Crackers’ Integrated #GoForTheHandful Campaign
An April US campaign by Pepperidge Farm’s Goldfish Crackers invites basketball fans to test their own ‘goldfish-grabbing skills’ against the largest hands in the NBA in an integrated campaign led by TikTok and fronted by NBA stars and best friends Boban Marjanovic and Tobias Harris. The former Toronto Raptors teammates star in a campaign which combines… Continue reading NBA Stars Marjanovic & Harris Team Up For Goldfish Crackers’ Integrated #GoForTheHandful Campaign
Toyota ‘Crazy Proud’ Climax To Victorious Team New Zealand America’s Cup Activation
The final phase of Toyota’s ‘In Crazy We Believe’ activation of its sponsorship of the victorious Team Emirates New Zealand America’s Cup team began at the start of March with a hero spot supported by a set of team member Q&A style interviews and culminated in celebratory social posts. The regatta’s final phase… Continue reading Toyota ‘Crazy Proud’ Climax To Victorious Team New Zealand America’s Cup Activation
