In a 2 March social media post, video game giant EA Sports announced it was removing the Russian national football team and all Russian-based clubs from its world-leading FIFA 22 video game in response to the Kremlin’s horrifying invasion of Ukraine. The copy-led official statement posted across EA Sports’ Instagram and Twitter feed said… Continue reading EA Sports Social Post Announces Expulsion Of All Russian Teams From FIFA 22
Tag: Russia
FELGTB’s ‘The Hidden (Rainbow) Flag’ World Cup OOH Stunt Outwits Russian LGBTQ Laws
FELGTB, Spain’s largest organization for LGBTQ rights, sent activists from six different countries to Russia to bring their #HiddenFlag project to life at the FIFA World Cup. The silent outdoor protest created a human Rainbow Flag that creatively outsmarted Russia’s anti LGBTQ legislation FELGTB challenged agency LOLA MullenLowe with the following brief: How do… Continue reading FELGTB’s ‘The Hidden (Rainbow) Flag’ World Cup OOH Stunt Outwits Russian LGBTQ Laws
Hyundai’s Craft Led, Consumer Created ‘Caravan Of The National Team’ Backs Spain At The FIFA World Cup
Hyundai, both an official FIFA partner and also an official sponsor of the Spanish national squad, rolled out a collaborative competition to spearhead its Spnaish activation via an eclectic, craft centred campaign called ‘La Caravana de la Afición’ (The Caravan of the Supporters). The initiative, which was run in collaboration with the national newspaper… Continue reading Hyundai’s Craft Led, Consumer Created ‘Caravan Of The National Team’ Backs Spain At The FIFA World Cup
Burger King Russia Burns Promo Rewarding Women Impregnated By World Cup Stars With Whoppers
Burger King’s Russia has axed a social media promotion offering $50,000 and free Whoppers for life to Russian women who manage to get impregnated by a player during the 2018 World Cup. The supposedly comic social media campaign, posted initially on the corporate account for Burger King Russia, offered women 3m roubles and a lifetime’s… Continue reading Burger King Russia Burns Promo Rewarding Women Impregnated By World Cup Stars With Whoppers
Nike Launches Multi-Phase Korobka Influenced ‘Never Ask’ World Cup Campaign In The Host Country
The Russian ‘Never Ask’ campaign is one of the three principle strands of Nike’s World Cup marketing: the other two being ‘Going Brazilian’ (which focuses on its principle team partnership) and ‘Believe’ (which focuses on its key player ambassadors). This host country campaign is a multi sports initiative released in the days immediately leading… Continue reading Nike Launches Multi-Phase Korobka Influenced ‘Never Ask’ World Cup Campaign In The Host Country
Nike ‘Going Brazilian’ Commercial Reworks Iconic 1998 Airport Ad For Russia 2018 Campaign
A standout strand of Nike’s Russia 2018 World Cup work saw the sportswear behemoth rework an iconic commercial from a past tournament – paying homage to 1998 Brazilian team airport ad. Titled ‘Going Brazilian’, the 1-minute 40-second ad infuses skills and samba and aims to embody the spirit of Brazilian football. Fteauirng famous… Continue reading Nike ‘Going Brazilian’ Commercial Reworks Iconic 1998 Airport Ad For Russia 2018 Campaign
Nike#PlayRussian Ambushes Sochi 2014 Winter Olympics
Nike has fired the first salvo in the Sochi 2014 Winter Olympic sports brand marketing war with the release of its seasonal, winter sports campaign in support of Russians who ‘embrace winter as their playground’ and challenges the viewer to #playrussian. Nike, a non-Olympic sponsor who many will see as ambushing official IOC partner… Continue reading Nike#PlayRussian Ambushes Sochi 2014 Winter Olympics
Samsung Team Russia’s Sochi 2014 Direct Contact Strategy
Samsung, IOC Worldwide Partner and Official Wireless Communications Equipment Provider of the Olympic Games, is rolled out a new phase of its Winter Olympics promotional campaign for Sochi 2014 led by its ‘Samsung Galaxy Team Russia’. Under its umbrella ‘Everyone’s Olympic Games’ strategy, Samsung is implementing a set of Games initiatives with promotional work… Continue reading Samsung Team Russia’s Sochi 2014 Direct Contact Strategy
Coca-Cola Russian ‘Torch Relay’ Sochi 2014 Campaign
As the host nation leg of the Winter Olympics torch relay grinds into gear, IOC TOP sponsor Coca-Cola is rolling out its Russian ‘Relay Happiness’ campaign for Sochi 2014. The campaign is led by a TV spot which adopts the brand’s globally familiar creative style focused on youth gatherings for a torch relay celebration… Continue reading Coca-Cola Russian ‘Torch Relay’ Sochi 2014 Campaign
P&G ’14 Winter Olympic Work Continues ‘Thank You Mum’
Late September and early October sees IOC TOP sponsor P&G begin to roll out its global campaign for the Sochi 2014 Olympic Winter Games: once again its Olympic work revolves around the ‘Thank You Mum’ extension of its umbrella ‘Proud Sponsor Of Mums’ positioning. A central TV spot, with echoes of its award winning… Continue reading P&G ’14 Winter Olympic Work Continues ‘Thank You Mum’
Puma’s Bolt Viral Ambushes Adidas at IAAF’s Moscow 2013
In the lead up to the 2013 IAAF World Athletics Championships in Moscow Puma rolls out a new campaign fronted by super star Usain Bolt campaign A new video featuring the world’s fastest man, who recently reiterated his twin Moscow objectives of winning medals and lowering his own world records, shows him preparing for… Continue reading Puma’s Bolt Viral Ambushes Adidas at IAAF’s Moscow 2013
Molsen Canadian’s Hockey Champs Mobile Wake Up Call
Now that the lockout is over, Molson Canadian (the official and exclusive beer brand of the NHL) is back running regular NHL activation such as its ‘Pro For A Day’ competition which offers fans a chance of a lifetime to experience the NHL hockey players lifestyle. Simply by registering for the Molson Insider programme… Continue reading Molsen Canadian’s Hockey Champs Mobile Wake Up Call
