Tag: Running

Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change

In March, adidas released a campaign called ‘The Ridiculous Run’ to highlight the findings of brand research documenting the fears women have whilst out running and the lengths they go to in order to feel safe.   Adidas sought to highlight how safety is a major issue for women when running and point out the unfair… Continue reading Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change

New Balance Launches First GCC Campaign To Inspire Runners To Hit the Road (& Promote Dubai Shop Opening)

Primarily promoting the Fresh Foam 1080v11 and the Fresh Foam X Vongo v5 trainers, November saw New Balance launch its first Gulf Cooperation Council (GCC) campaign based around championing runners who make time for what they love no matter what.   The marketing push, which targeted consumers in Bahrain, Kuwait, Oman, Qatar, Saudia Arabia and… Continue reading New Balance Launches First GCC Campaign To Inspire Runners To Hit the Road (& Promote Dubai Shop Opening)

Adidas Publishes Limited Edition Issue Of Classic Sci-Fi Magazine ‘Omni’ As ZX 5K Boost Sneaker Promo

To hype the launch of its latest ZX 5k Boost sneakers, Adidas rebooted a much-loved science fiction magazine from the 1970s – Omni – with a new 54-page publication titled ‘ZXience Fiction Issue’.   The adidas Originals marketing initiative, which was developed with agency Johannes Leonardo, was based around a limited 2,300 physical copy run… Continue reading Adidas Publishes Limited Edition Issue Of Classic Sci-Fi Magazine ‘Omni’ As ZX 5K Boost Sneaker Promo

Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health

November saw Nike launch a content series called ‘Mind SETs’ within its training apps and clubs designed to uplift the mind as well as the body, to help people consider how their mind influences their body and leverage the healing powers of movement.   Nike ‘Mind SETS’ sets out to deliver curated and custom movements… Continue reading Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health

Vitality UK’s #StoriesBehindChange Film Series Inspires & Encourages Heathier Lifestyles

On 25 October the health, life and car insurance and investment company Vitality UK launched a new video called ‘This Mum Runs’ in its ‘Stories Behind Change’ short film series sharing first-hand experiences of people who have overhauled their lifestyle through sport and exercise.   The online and social video tells the inspirational story of… Continue reading Vitality UK’s #StoriesBehindChange Film Series Inspires & Encourages Heathier Lifestyles

Tech Partner TCS Launches London Marathon App & Ads For First Mass/Virtual Combined Event

In the last week of September, global IT services giant TCS launched a campaign promoting its official 2021 Virgin Money London Marathon app to promote the brand, it’s race partnership and to drive app downloads through the iOS App Store and Google Play Store focusing on its role in the event’s ‘revolutionary approach’ to mass participation.   The… Continue reading Tech Partner TCS Launches London Marathon App & Ads For First Mass/Virtual Combined Event

French Running Store DISTANCE’s ‘Outlaw Runners’ Leverages Roads Law & Paris Half Marathon Via Speed Camera Campaign

On the night of 31 August, Boutique French running store DISTANCE enlisted a group of runners to run through the streets of Paris at full speed with the intention of being captured by the capital’s new speed cameras – the aim was to get caught and fined for breaking the city’s controversial new low speed… Continue reading French Running Store DISTANCE’s ‘Outlaw Runners’ Leverages Roads Law & Paris Half Marathon Via Speed Camera Campaign

ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town

At the start of September sportswear brand ASICS teamed up with mental health charity Mind to launch a mental health, wellness and exercise experiment across an entire UK town.   Following brand research into the nation’s mood, the ASICS State-of-Mind Index identified Nottinghamshire as the English county most in need of a mental uplift and… Continue reading ASICS & Mind Launch Mood Uplift Experiment With Entire Nottinghamshire Town

London Marathon Partner New Balances Champions 2021 Race Collection Via ‘Rep Yours’

The first week of September saw Virgin Money London Marathon sportswear partner New Balance roll out a new 2021 race campaign called ‘Rep Yours’ which promotes its race collection and acts as a call-to-action to democratize running, celebrate diversity, empowerment and inclusivity by encouraging every runner to consider their run purpose and use this to… Continue reading London Marathon Partner New Balances Champions 2021 Race Collection Via ‘Rep Yours’

Virgin Money London Marathon Launches #WeRunTogether Campaign For Race’s Return To Traditional Format

On 25 August property owner London Marathon Events launched a campaign called ‘We Run Together’ to champion the return of the Virgin Money London Marathon to its traditional central London course on 3 October.   The race organisers and sponsors Virgin Money rolled out ‘We Run Together’ as a celebration of the of the race… Continue reading Virgin Money London Marathon Launches #WeRunTogether Campaign For Race’s Return To Traditional Format

Swiss Running Brand On Launches Ambassador-Fronted, Recovery-Led ‘The Power of Pause’ Film Series

A stunning film series from Swiss sport apparel and running brand On focusses on the power of pause – the moments between training and workouts – and how even when athlete are taking a break they are recovering, refuelling, rebuilding.   Led by an anthemic, introductory spot, the film series visually captures the ‘pause’ element… Continue reading Swiss Running Brand On Launches Ambassador-Fronted, Recovery-Led ‘The Power of Pause’ Film Series