Heineken leveraged its title sponsorship of European Professional Club Rugby’s ‘Champions Cup’ in Spring 2023 through an integrated ‘Love Rivalry’ campaign spearheaded by audio-enabled outdoor billboards offering fans a chance to playfully celebrate club rivalries. ‘Love Rivalry’, which spans OOH, digital, social, influencer and PR strands, invites supporters (and non-sports fans) to enjoy some… Continue reading Heineken Billboards Give Fans a Chance to Push Rivals Buttons This Champions Cup Final
Tag: Rugby Union
HSBC & World Rugby Expand ‘The Remarkables’ Film Series With Abi Burton’s Story
World Rugby (WR) partner HSBC again teamed up with rugby union’s global governing body to roll out a new film in its ongoing ‘The Remarkables’ featuring England star Abi Burton. The video series, created by a WR and HSBC partnership, offers inspirational stories of rugby sevens athletes and is an ongoing activation pillar in… Continue reading HSBC & World Rugby Expand ‘The Remarkables’ Film Series With Abi Burton’s Story
Ballygowan Launch ‘Wild Like No Other’ IRFU Sponsorship Activation During 2023 Six Nations
Ballygowan set out to position its water product as ‘the’ drink that powers Ireland’s leading sportsmen and women by activating its Ireland Rugby Football Union (IRFU) sponsorship during the Guinness 6 Nations with a campaign called ‘Wild Like No Other’. Created in partnership with TBWA\Dublin, the campaign seeks to draws out the parallels and… Continue reading Ballygowan Launch ‘Wild Like No Other’ IRFU Sponsorship Activation During 2023 Six Nations
Energia’s ‘Think Of The Possibilities’ Activates Ireland Rugby Tie-Up As 2023 Guinness Six Nations Kicks Off
Ahead of the 2023 Guinness Six Nations, Irish energy giant Energia launched a player- fronted ‘Think Of The Possibilities’ campaign highlighting their partnership with Irish Rugby and championing all of the people who make ‘the game we love possible’. The campaign, developed in collaboration with agency Core, runs under the brand’s umbrella ‘Think Of… Continue reading Energia’s ‘Think Of The Possibilities’ Activates Ireland Rugby Tie-Up As 2023 Guinness Six Nations Kicks Off
NZRFU Black Ferns Iconised In Adidas Kit Launch Campaign For 2022 Women’s Rugby World Cup
Challenged to celebrate the New Zealand Rugby Union (NZRU) women’s national team – The Black Ferns – and promote Adidas new tournament kit launch in the lead up to the 2021 Rugby World Cup, agency Augusto created an integrated, multi-strand campaign in harness with the ‘Dream Girls Art Collective’. With New Zealand acting as… Continue reading NZRFU Black Ferns Iconised In Adidas Kit Launch Campaign For 2022 Women’s Rugby World Cup
O2’s ‘Red Roses: An England Rugby Dream’ Leverages England Rugby Partnership Around The Women’s Rugby World Cup
Seeking to shine the spotlight on the world’s top ranked women’s international rugby union side England, Rugby Football Association (RFU) primary partner O2 rolled out an integrated, multi-channel campaign titled ‘Red Roses: An England Rugby Dream’ ahead of the 2021 Rugby World Cup. Working in harness with creative agency VCCP London and M&C Saatchi… Continue reading O2’s ‘Red Roses: An England Rugby Dream’ Leverages England Rugby Partnership Around The Women’s Rugby World Cup
England Rugby’s ‘Red Roses Dream Team’ Campaign Aims To Ignite Support For Rugby World Cup
The Rugby Football Union (RFU) launched a new multichannel campaign – created by UK-based creative agency MATTA – to boost attention, awareness and support for England’s ‘Red Roses’ around the Women’s Rugby World Cup 2021. The campaign, which launched on 4 October (ahead of the year delayed, 8 October tournament kick off in New… Continue reading England Rugby’s ‘Red Roses Dream Team’ Campaign Aims To Ignite Support For Rugby World Cup
TAB NZ Fuels Trans-Tasman Rugby Rivalry In ‘Which Side Of History Are You On’ Bledisloe Cup Campaign
Leveraging the 25 September second Bledisloe Cup match, TAB NZ fuelled the flames of the Rugby Australia and Rugby New Zealand rivalry to build excitement ahead of the event and custom by asking punters ‘Which Side Of History Are You On?’. Conceived in harness with creative agency Yarn, the comic campaign ramped up the trans-Tasman… Continue reading TAB NZ Fuels Trans-Tasman Rugby Rivalry In ‘Which Side Of History Are You On’ Bledisloe Cup Campaign
Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland
To celebrate the upcoming launch of the much anticipated Game of Thrones prequel ‘House of the Dragon’ huge shadows flew across the Auckland pitch accompanied by spine-tingling roars and spouts of flame during halftime in the rugby union game between the All Blacks and Ireland. The dramatic on-pitch stunt at Sky Stadium, which took… Continue reading Fire Spurts As Dragons Fly Over Auckland’s Sky Stadium In Halftime At All Blacks vs Ireland
Renault’s FFR Campaign Celebrates France’s History Of Sporting Invention & Rugby Reinvention
The start of July saw Renault activate its partnership with the Fédération Française de Rugby (FFR) with a sporting reinvention campaign that pays tribute to the home country’s perseverance, courage and innovative spirit. The campaign, developed in harness with agency Publicis Conseil, leverages the French car company’s official partnership and reaffirms Renault’s commitment to… Continue reading Renault’s FFR Campaign Celebrates France’s History Of Sporting Invention & Rugby Reinvention
F45 Leverages All Blacks v Ireland Tests Via Ads Welcoming New Endorsers Dan Carter & Richie McCaw
Fitness franchisor F45 Training rolled out a global campaign in July fronted by two of the newest members of their team – Dan Carter and Richie McCaw – which welcomes them to the brand. The campaign from the Australian franchisor and operator of fitness centres – which has over 1,750 studios in 45 countries across… Continue reading F45 Leverages All Blacks v Ireland Tests Via Ads Welcoming New Endorsers Dan Carter & Richie McCaw
TAB NZ & Chemistry Ask Irish Rugby Team To ‘Consider The Odds’ For All Blacks Test Tour
A cheeky, integrated rugby union themed campaign from TAB NZ features a set of helpfully intimidating facts and figures to ensure that the IRFU team is fully aware of its losing history of games against the All Blacks in New Zealand. The idea is to make sure the visiting Irish side, a team full… Continue reading TAB NZ & Chemistry Ask Irish Rugby Team To ‘Consider The Odds’ For All Blacks Test Tour
