Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy

More than a month ahead of the start of World Rugby’s 2023 Rugby World Cup (RWC), Rugby Australia primary partner Cadbury expanded its tournament-linked activation through ‘Lucky Scarf’: a 20-metre-long scarf created from lucky charms all donated by Wallabies fans across Australia.   The initiative, developed with agency Ogilvy alongside teams at Revolver, The Glue… Continue reading Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy

Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin

On 21 June, during game two of Australia’s State of Origin rugby league series, Menulog rolled out a set of ads featuring footy legend Wendell Sailor – aka Big Dell – doing mundane things at home.   The campaign for the Australian and New Zealand online food and beverage ordering app and delivery service platform,… Continue reading Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin

ASICS & Rugby Australia Launch ‘United By Gold’ Wallabies Jersey Reveal Campaign

In the second week of May the Wallabies and kit partner ASICS launched the two new jerseys the teams will wear during the 2022 Test season with an integrated campaign called ‘United by Gold, Forever Uplifted’.   Rugby Australia’s 2022 jerseys seek to reflect and share ‘the uplifting power of sport’ and to represent more… Continue reading ASICS & Rugby Australia Launch ‘United By Gold’ Wallabies Jersey Reveal Campaign

ASICS Unveils New Wallabies Jersey Via ‘Bound Forever By Gold’ Campaign

On 1 July, a week ahead of the start of the three-game Wallabies E Toro rugby union series against France, Rugby Australia kit partner ASICS launched the new Wallabies jersey for the 2021 season through a campaign called ‘Bound Forever By Gold’.   The marketing emphasises that the jersey means so much more than just the… Continue reading ASICS Unveils New Wallabies Jersey Via ‘Bound Forever By Gold’ Campaign

Rugby Australia Celebrates Wallabies Vs France Tests Via ‘Vive La Renaissance’ Campaign

To celebrating the three-game Wallabies E Toro rugby union series against France, Rugby Australia aimed to draw fans back to the live game experience through a campaign which showcased famous French flare and the reinvigorated, new-look Wallabies with a campaign titled Vive La Renaissance’.   Created in harness with agency BWM isobar and launched at… Continue reading Rugby Australia Celebrates Wallabies Vs France Tests Via ‘Vive La Renaissance’ Campaign

Rideshare Platform Ola Rolls Out Integrated Offer Led Wallabies Partnership Campaign

Mid August saw Rideshare platform Ola launch a television led, integrated campaign activating and amplifying its new official sponsorship of the Australian national rugby team.   The multi-channel activation, developed in harness with agency Advertising Advantage, Sydney, leverages its rights as an official rideshare partner of Rugby Australia and launched to coincide with the climax… Continue reading Rideshare Platform Ola Rolls Out Integrated Offer Led Wallabies Partnership Campaign

ASICS & Rugby Australia Launch Wallabies Rugby World Cup Jersey With ‘Move As One’ Campaign

Late May saw ASICS launch the new Wallabies jersey for the 2019 Rugby World Cup and roll out a new rugby campaign called ‘Move As One’.   Developed in tandem with agency Fell + Company (with PR and event production by the Lampoon Group), the campaign offers an inside peek into the dedication, focus and… Continue reading ASICS & Rugby Australia Launch Wallabies Rugby World Cup Jersey With ‘Move As One’ Campaign

Taylors Wines’ Comic Tasting/Pairing Spots Leverage Australian Rugby Tie-Up & Broaden Appeal

The Australian wine brand Taylors Wines, an official partner of the Wallabies nation rugby union side, has launched a new campaign leveraging the Bledisloe Cup and which takes a tongue-in-cheek approach activation.   Launched as Australian Rugby takes on rivals New Zealand for the annual three game series, the creative pokes plenty of fun at… Continue reading Taylors Wines’ Comic Tasting/Pairing Spots Leverage Australian Rugby Tie-Up & Broaden Appeal

Asics Launches ‘Travelling Salesman’ Mockumentary To Promote 2018 Wallabies Rugby Jersey.

Asics, the official kit supplier of the Australian rugby team, rolled out an inventive, comic campaign promoting its new 2018 Wallabies Jersey led by a mockumentary called ‘The Travelling Salesman’.   The film follows the journey of one Glenden Suffolk, an awkward but lovable salesman, as he travels through New Zealand selling Wallabies jerseys to… Continue reading Asics Launches ‘Travelling Salesman’ Mockumentary To Promote 2018 Wallabies Rugby Jersey.

Rugby Australia Launches A New Nationwide ‘Part Of More’ Brand Campaign Based On Community Values

Rugby Australia is rolling out a new nationwide brand campaign, called ‘Part Of More’, that aims to usher in a new era for rugby union in the country by making the sport more accessible, inclusive and relevant to all Australians.   This fresh community focused brand initiative, developed in harness with Sydney based creative agency… Continue reading Rugby Australia Launches A New Nationwide ‘Part Of More’ Brand Campaign Based On Community Values