Boss, the athletic arm of the Hugo Boss fashion brand, leveraged its fresh partnership with the NFL at the start of the new football season through an integration into Roblox ‘Super NFL Tycoon’ game which offered players a chance to unlock a virtual ‘Boss x NFL’ hoodie for the gaming character. The athleisure clothing… Continue reading Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration
Tag: Roblox
AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash
Ahead of Wimbledon 2023, the All England Lawn Tennis Club (AELTC) launched a set of fresh digital experiences targeting younger fans with the launch of updated tennis mobile app games, fresh additions to its ‘WimbleWorld’ experience on metaverse platform Roblox and the launch of a Fortnite game titled ‘Race To Wimbledon’. Rolling out and… Continue reading AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash
Aussie Retailer The Athlete’s Foot Launches ‘Fitopia’ Online Game Fitopia On Roblox
As part of its integrated, multi-strand back-to-school campaign, January saw Australian retailer The Athlete’s Foot launch a game on Roblox called ‘Fitopia’. The free online game leverages the traditional New Year exercise and health trend and seeks to bring the best parts of going back to school to life in a fun and educational… Continue reading Aussie Retailer The Athlete’s Foot Launches ‘Fitopia’ Online Game Fitopia On Roblox
Nike Launches Multi-Layered, Star-Led ‘Footballverse’ Leveraging Team & Player Tie-Ups For Qatar 2022
Days ahead of the Qatar 202 kick-off, Nike launched ‘Footballverse’: an integrated, multi-level campaign fronted by a team of past and present player endorsers which the brand claims reinforces its long-standing belief that the future of sport has infinite potential and shows that ‘each generation makes a unique contribution to the game and inspires future… Continue reading Nike Launches Multi-Layered, Star-Led ‘Footballverse’ Leveraging Team & Player Tie-Ups For Qatar 2022
Dick’s Sporting Goods Links Roblox Virtual ‘School Of Sport’ To ‘Sport Your Style’ Campaign
Late July saw Dick’s Sporting Goods throw open the doors to an interactive ‘School Of Sport’ space on Roblox to leverage the late summer back-to-school buying spree. Launched in the popular gaming and early metaverse platform Roblox, the ‘School of Sport’ focuses on blending sports and style and enables users to explore a branded… Continue reading Dick’s Sporting Goods Links Roblox Virtual ‘School Of Sport’ To ‘Sport Your Style’ Campaign
Wimbledon/Roblox Launch Metaverse ‘WimbleWorld’ Game & Activations To Engage New Generation
For Wimbledon 2022, the All England Lawn Tennis Club (AELTC) paired up with Roblox to create an immersive 3D game called ‘WimbleWorld’ to celebrate 100 years of the venue’s iconic Centre Court and to engage a new, young generation of tennis fans. By marking the historic arena’s century within an early metaverse platform, the… Continue reading Wimbledon/Roblox Launch Metaverse ‘WimbleWorld’ Game & Activations To Engage New Generation
UEFA Gamifies Women’s Euro 22 In The Mertaverse With Roblox Game & YouTube Series
Seeking to get more young kids engaged with football in general and the Women’s Euro 2022 tournament in particular, April saw UEFA take the tournament to a new platform when it unveiled a trio of mascots in the virtual gaming world of Roblox. Collectively known as ‘Hat Trick’, Kai, Robyn and Ashley (who were… Continue reading UEFA Gamifies Women’s Euro 22 In The Mertaverse With Roblox Game & YouTube Series
Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks
At the start of September, Vans became the latest brand to dive into the metaverse when it teamed up with Roblox to open ‘Vans World’ and offered an open invitation to young skaters to practice their flips, ollies and grinds within a custom interactive branded experience that blends fashion, gaming, sport and community. Hosted inside the… Continue reading Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks
Nike Builds World Headquarters In The Metaverse In The Form Of ‘Nikeland On Roblox’
On 18 November, Nike introduced ‘Nikeland’ – a new gaming led virtual version of its corporate headquarters – which aims to encourage youngsters to explore a virtual version of its world headquarters. The virtual initiative, which is created within the Roblox’s online gaming platform and game-creation system, invites kids to create their own avatars,… Continue reading Nike Builds World Headquarters In The Metaverse In The Form Of ‘Nikeland On Roblox’
