Sports drink giant Gatorade launched a multi-strand, global ‘The Next 90 Minutes’ campaign to leverage the 2022 FIFA Men’s World Cup which sets out to inspire future generations to achieve greatness, by facing any challenge ahead with confidence. Spearheaded by a film starring Argentina’s Lionel Messi, Gatorade’s campaign aims to reinforce the idea that,… Continue reading Gatorade Leverages Qatar 2022 With Messi Fronted ‘The Next 90 Minutes’ Spot & Limited-Edition Bottle
Tag: Roberto Carlos
eBay & FBB Democratise Football Transfer Window By ‘Listing’ Legends Roberto Carlos & Eni Aluko In ‘Dream Transfer’
Leveraging the 2021/22 Transfer Window, eBay UK teamed up with youth football non-profit Football Beyond Borders to give fans the chance to sign a football legend – either former Real Madrid and Brazil fullback Roberto Carlos and/or Juventus, Chelsea and England attacker Eni Aluko – for their own Sunday League teams for an unforgettable game… Continue reading eBay & FBB Democratise Football Transfer Window By ‘Listing’ Legends Roberto Carlos & Eni Aluko In ‘Dream Transfer’