BT-owned EE rolled out a third wave of work under its ‘Hope United’ squad to launch ‘GayVAR’:an integrated campaign which leverages the mobile operators’ status as the lead partner of The Football Association (The FA) and its flagship Wembley Stadium by highlighting and tackling online homophobia in football. Inspired by the game’s VAR (Video Assistant… Continue reading UK Mobile Telco EE Expands ‘Hope Utd’ Inclusivity Initiative With Launch Of ‘GayVAR’
Tag: Rio Ferdinand
‘Our England’ Film Unveils The FA’s England Women’s UEFA Euro 2022 Squad
Late June saw singer-songwriter Joy Crookes team up with a crowd of celebrities and soccer stars for the launch of a film titled ‘Our England’ which both celebrates and reveals the England Women’s football squad for UEFA Women’s EURO 2022. The commercial features a young girl in her bedroom opening up her Panini football… Continue reading ‘Our England’ Film Unveils The FA’s England Women’s UEFA Euro 2022 Squad
Branded Heineken Box Brings UEFA Stadium Experience Into Fan Homes For The Euros
As the official beer partner of UEFA Euro 2020, Heineken UK created a branded ‘Stadium In A Box’ activation home fan pack which includes an authentic stadium dugout chair, a spectator backdrop, official tournament merchandise, plus gourmet match-day food delivery vouchers and, of course, a branded fridge full of Heineken The idea is based… Continue reading Branded Heineken Box Brings UEFA Stadium Experience Into Fan Homes For The Euros
In UEFA Euro 2020 Build-Up Home Nations FAs Partner BT Tackles Online Abuse Via ‘Hope United’
On 24 May, leveraging the climax of the UK football season and ahead of the late running UEFA Euro 2020, The FA, SFA, WFA and IFA partner BT launched a new football team, called ‘Hope United’, to front a new campaign tackling online hate. Rolled out in the build-up to the rescheduled Euro 2020… Continue reading In UEFA Euro 2020 Build-Up Home Nations FAs Partner BT Tackles Online Abuse Via ‘Hope United’
Tiger Beer Teams Up With Rio Ferdinand For Its 2019 Asian Street Football Festival Campaign
The latest campaign for Tiger Beer’s long-running ‘Tiger Street Football’ kicked off in Vietnam with a campaign fronted by former Manchester United star Rio Ferdinand. The Southeast Asian football festival and marketing initiative sees England and United centre back Ferdinand front an initiative that aims to give unknown street football talent a stage to… Continue reading Tiger Beer Teams Up With Rio Ferdinand For Its 2019 Asian Street Football Festival Campaign
Beats By Dre Links With Rio Ferdinand To Extend #MadeDefaint World Cup Work With ‘This is Korobka’
Beats By Dre extended its ongoing, global #MadeDefiant initiative with an additional phase of its World Cup work in a new film focusing on Russian street football. This latest instalment sees athlete ambassador, former England and Manhester Uited defender and BBC football pundit Rio Ferdinand take to the Moscow streets to eplore the world… Continue reading Beats By Dre Links With Rio Ferdinand To Extend #MadeDefaint World Cup Work With ‘This is Korobka’
Solace Women’s Aid #StopItComingHome Stats Led Social Campaign Trends During The FIFA World Cup
Solace Women’s Aid launched a social media stats-led campaign leveraging the FIFA World Cup to raise awareness of domestic violence over the World Cup. The tactical mechanic was surprising in its objective and startling in its simplicity: persuade England fans to retweet the campaign hashtag #StopItComingHome during the tournament. Despite the confusingly anti-England… Continue reading Solace Women’s Aid #StopItComingHome Stats Led Social Campaign Trends During The FIFA World Cup
Ferdinand Interviews Ronaldo in Nike Football’s ‘The Conversation’ To Promote New CR7 Boots
Nike rolls out a new short film called ‘The Conversation’ based on Rio Ferdinand interviewing Cristiano Ronaldo to promote the early October launch of the new CR7 boot series. Pushing the latest ‘Chapter 5: Cutto Brilliance’ football boots, the five-minute online video interview sees Ferdinand and Ronaldo discuss the latter’s evolution as a player… Continue reading Ferdinand Interviews Ronaldo in Nike Football’s ‘The Conversation’ To Promote New CR7 Boots
Beats #BeHeard ‘AJ Fight Of The Century’ Leverages Joshua vs Klitschko World Heavyweight Title Fight
BeatsBy Fre teamed up with media partner Sky Media and athlete ambassador Anthony Joshua for a campaign, called ‘AJ Fight Of The Century’, based around exclusive training and pre-fight locker room live footage. This week long campaign, developed in harness with agency Havas S&E, PMG & Anomaly, ran in the days immediately before the… Continue reading Beats #BeHeard ‘AJ Fight Of The Century’ Leverages Joshua vs Klitschko World Heavyweight Title Fight
Captain Morgan Rum Campaign Adds Another ‘Captain Morgan (Eoin)’ To Athlete Ambassador Line-Up
Diageo owned rum Captain Morgan has added to its stable of namesake ‘Captain Morgan’ sports endorsers by adding England T20 and One-Day cricket captain Eoin Morgan to its ambassador stable. The Jamaican rum brand unveiled its new ambassador signing by co-ordinating a tri-partite Twitter exchange between the three Captains. Can you guess who… Continue reading Captain Morgan Rum Campaign Adds Another ‘Captain Morgan (Eoin)’ To Athlete Ambassador Line-Up
England Footballers Foundation & Bobby Moore Fund Link On Player Led #MooreToKnow Campaign
On 24 February 1993, England’s World Cup winning captain Bobby Moore lost his battle with bowel cancer at the age of just 51 and leveraging this anniversary several star English footballers are fronting a joint cause campaign between the England Footballers Foundation and the Bobby Moore Fund for Cancer Research called #MooreTooKnow. A number… Continue reading England Footballers Foundation & Bobby Moore Fund Link On Player Led #MooreToKnow Campaign
