Tag: Rights Owner

NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials

Ahead of the 2023 US Open, official broadcaster NBC rolled out a series of promotions featuring actors Jason Bateman and Will Arnett which reference the pair’s hit sitcom ‘Arrested Development’ and promote the USGA’s annual showpiece.   To promote the 2023 tournament, which is scheduled for 15 to 18 June at the Los Angeles Country… Continue reading NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials

Kawaii Voices USTA Ads Focusing On Next Gen Players Ahead Of 2023 US Open

Early June saw the United States Tennis Association (USTA) roll out a new summer campaign focusing on the next generation of tennis talent running under the tagline ‘Spectacular Awaits’.   Developed in harness with agency Dentsu Creative, the campaign promotes the upcoming US Open with a focus on the next generation of players and is… Continue reading Kawaii Voices USTA Ads Focusing On Next Gen Players Ahead Of 2023 US Open

NASCAR Drops Flag On Second Instalment Of 75th Anniversary Campaign With Dale Earnhardt Jr’s ‘Roads’

NASCAR released the second instalment of its year-long 75th anniversary campaign on 28 May – leveraging the 29 May Coca-Cola 600 race at the Charlotte Motor Speedway – as it continues to honour its past and drive a path to its future through a season-long, multi-platform celebratory marketing programme.   The second phase was spearheaded… Continue reading NASCAR Drops Flag On Second Instalment Of 75th Anniversary Campaign With Dale Earnhardt Jr’s ‘Roads’

Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets

For its last match of the French National League season, Red Star FC transformed its final batch of tickets into iconic objects from the famous Saint-Ouen Flea Market (which is situated close to its stadium) and then held a unique fan treasure hunt.   The initiative, titled ‘Flea Tickets / Les Billets A Chiner’, was… Continue reading Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets

WNBA Expands ‘More Than Game’ Campaign For New Season Tip-Off

On 15 May, ahead of the 19 May new season start, WNBA rolled out an integrated ‘More Than Game’ tip-off campaign led by a hero spot and a new tagline.   Aiming to build awareness and excitement round the WNBA 27th season, the marketing burst builds on the league’s 2022’s ‘More Than’ theme which explores… Continue reading WNBA Expands ‘More Than Game’ Campaign For New Season Tip-Off

NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign

The NFL rolled out a multi-media promotional campaign called ‘Greatness Is On The Clock’ aimed at driving awareness of and buzz ahead of the 2023 NFL Draft.   The integrated campaign was spearheaded by a hero spot titled ‘NFL 2023 Draft: Greatness Is On the Clock”, the 30-second commercial dropped on 14 April along with… Continue reading NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign

NWSL Leans Into FIFA World Cup To Hype New Season Kick-off With ‘We Play Here’ Campaign

The NWSL launched a kick-off marketing campaign promoting the start of the US women’s professional league’s 11th season that leans into the excitement around the 2023 FIFA Women’s World Cup and which is called ‘We Play Here’.   The integrated campaign, which was spearheaded by a 60-second spot, is built around the message that many… Continue reading NWSL Leans Into FIFA World Cup To Hype New Season Kick-off With ‘We Play Here’ Campaign

Enterprise Teams Up With Berbatov & Foster In UEFA Europa League ‘Mission: Masterclass’ Series

Ahead of the UEFA Europa League Quarter-Finals second-leg, Enterprise Rent-A-Car and UEFA launched an online ‘Mission: Masterclass’ video series starring former Manchester United FC players Dimitar Berbatov and Ben Foster.   Enterprise and the European governing body linked up with the former Red Devils’ teammates on a three-part film series exploring the technical and mental… Continue reading Enterprise Teams Up With Berbatov & Foster In UEFA Europa League ‘Mission: Masterclass’ Series

MLB World Tour: London Series 2023 Promoted By Integrated ‘Unmissable’ Campaign

To promote the summer’s ‘Major League Baseball World Tour: London Series 2023’, the MLB marketing team teamed up with specialist agency CSM Sport & Entertainment (CSM) and VCCP Media for a 360-degree campaign targeting committed and new baseball fans across Europe by positioning the event as ‘Bigger Than Ever’ and ‘Unbelievable’.   Following the debut… Continue reading MLB World Tour: London Series 2023 Promoted By Integrated ‘Unmissable’ Campaign

NBA Spokes-Character ‘Non-Stop’ Gets On A Hoops Bus To Get Into ‘Playoff Mode’

The National Basketball Association (NBA)’s spokes-character ‘Non-Stop’ – played by exuberant actor Keyon Bowman – climbs aboard a bus with hoops stars Donovan Mitchell, Julius Randle, Jaren Jackson Jr and Jamal Murray for a wild ride in ‘Playoff Mode’.   The spot follows Non-Stop drive around the globe and even climb up into orbit as he… Continue reading NBA Spokes-Character ‘Non-Stop’ Gets On A Hoops Bus To Get Into ‘Playoff Mode’