In late August, the NFL promoted its upcoming 2023/24 season through a humorous campaign inspired by pop-culture speculation and sport blending into the entertainment space and titled ‘You Can’t Make This Stuff Up’. Created by agency 72andSunny (New York) and produced by Biscuit Filmworks, this US kick-off campaign is based on the conspiracy theorist… Continue reading NFL Spoofs Scripted Season In Star-Studded ‘You Can’t Make This Stuff Up’ Kick-Off Campaign
Tag: Rights Holder
NRL Hypes New Season Via Star-Free ‘Run To What’s Real’ Campaign
The start of March saw the NRL roll out its new season hype spot revolving around the league’s ‘Run To What’s Real’ tagline and focusing on the sport’s tribalism. Interestingly, the 60-second TV ad, which was amplified across the NRL’s television, digital and social channels, doesn’t feature any new major stars of the game… Continue reading NRL Hypes New Season Via Star-Free ‘Run To What’s Real’ Campaign
NTT IndyCar Series Launches Latest ‘Defy Every’ Campaign Ahead Of New Season
In late February, ahead of this week’s opening round of the 2022 season in St Petersburg, the NTT IndyCar Series launched the latest iteration of its ‘Defy Everything’ brand campaign. Led by a hero spot which acts as a bold rallying cry for the series, the teams and drivers as they set out to… Continue reading NTT IndyCar Series Launches Latest ‘Defy Every’ Campaign Ahead Of New Season
ParalympicsGB Unveils ‘Impossible To Ignore’ Partnership With Ocean Outdoor For Beijing 2022
24 February saw Paralympics GB unveil an official out of home media tie-up with Ocean Outdoor ahead of the 4 March start of the Beijing 2022 Paralympic Winter Games led by a campaign titled ‘Impossible To Ignore’. ‘Impossible to Ignore’ seeks to harness the inspirational power of sport to break down barriers and challenge… Continue reading ParalympicsGB Unveils ‘Impossible To Ignore’ Partnership With Ocean Outdoor For Beijing 2022
NFL Team Up With Rapper 2 Chainz To Build Hype & Support For Playoffs & Super Bowl 56 Via ‘Whose Back You Got?’
The NFL teamed up with musician and league endorser 2 Chainz for a new spot called ‘Whose Back You Got?’ which seeks to build excitement around the Playoffs in the lead up to Super Bowl 56. The ad is a spirited celebration of the NFL fan communities that support their teams as they vie… Continue reading NFL Team Up With Rapper 2 Chainz To Build Hype & Support For Playoffs & Super Bowl 56 Via ‘Whose Back You Got?’
IOC Rolls Out Fresh ‘Stronger Together’ Film Ahead Of Beijing 2022 Winter Olympics
On 25 January, days ahead of the start of Beijing 2022, the International Olympic Committee (IOC) unveiled a ‘Stronger Together’ short film across its digital and social channels to build hype ahead of the Winter Olympic Games and express global athlete solidarity. The spot, which runs with the copy line “Every rise, every fall, every… Continue reading IOC Rolls Out Fresh ‘Stronger Together’ Film Ahead Of Beijing 2022 Winter Olympics
Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
In what Tennis Australia describes as a Grand Slam first, the virtual Australian Open (AO) in Decentraland offers a multi-faceted virtual tournament experience which spans walking through a digital Melbourne Park precinct and entering the Rod Laver Area to watch some tennis, to hanging out at the Beach Club or in the Kids Zone and… Continue reading Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
Past & Present Collide IN New York Knicks’ ‘Built By New York’ 75th Anniversary Film
As the NBA grinds into top gear, one of its most famous and storied franchises – the New York Knicks – rolled out a high-energy film celebrating the team’s past, present and future called ‘Built By New York’ Teaming up with New York-based agency Translation and Venice-based production company Farm League, the short film… Continue reading Past & Present Collide IN New York Knicks’ ‘Built By New York’ 75th Anniversary Film
USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign
A 60-second spot from the United States Tennis Association (USTA) sees stars of the game – including Billie Jean King, Venus Williams and Naomi Osaka – introduce the follow-up phase to the organisation’s ‘Be Open’ initiative which first launched in 2020. “When you’re open, you welcome all,” says Billie Jean King, while Williams add… Continue reading USTA Fuses Sport, Art & Diversity In New ‘Open Canvas’ Phase Of ‘Be Open’ CSR Campaign
Fashion Meets F1 In Alpha Tauri’s Digital ‘Car Livery & Autumn/Winter Collection’ Campaign
The second half of February saw Formula One (F1) team Scuderia AlphaTauri unveiled its 2021 car in what it described as a fashion-forward, digital launch fronted by drivers Pierre Gasly and Yuki Tsunoda. The launch, which was held at AlphaTauri’s new Austrian showroom in Salzburg and, was amplified digitally led by a hero video… Continue reading Fashion Meets F1 In Alpha Tauri’s Digital ‘Car Livery & Autumn/Winter Collection’ Campaign
23XI Racing’s ‘Here We Come’ Hype Spot & Sponsor DoorDash’s ‘Race Car Driver’ Social Equality Spot Ahead Of Daytona Debut
Launched ahead of the team’s debut at the Daytona 500, 23XI (pronounced twenty-three eleven) – the new NASCAR teamed created by NBA legend Michael Jordan, three-time Daytona 500 winner Denny Hamlin and driver Bubba Wallace – launched a hype video to drive awareness of the new outfit and generate buzz ahead of its NASCAR Cup… Continue reading 23XI Racing’s ‘Here We Come’ Hype Spot & Sponsor DoorDash’s ‘Race Car Driver’ Social Equality Spot Ahead Of Daytona Debut
Major League Baseball 2020 Playoffs & World Series > Marketing Highlights
As with most other sports, it has been the strangest (and most stressful) of season throwing up an array of creative and strategic challenges for baseball marketers right across the rights-holder, broadcaster, team, sportswear and sponsor space. From the delayed start, through a truncated 60-game season, an expanded 16-team playoff and culminating in the… Continue reading Major League Baseball 2020 Playoffs & World Series > Marketing Highlights
