April saw Puma launch a new summer brand campaign called ‘Only See Great’ which was inspired by Jay-Z and which will act as a marketing platform for multiple product and performance collection launches through the sporting events of summer 2021 such as UEFA’s Euro 2021, the Formula One Championships, the Copa America and the Olympic… Continue reading Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections
Tag: Rickie Fowler
Farmers Activates Golf Tournament Rights Via Twin Campaigns Led By Fowler & Tweaked TV Ads
Ahead of the tee-off of the Farmers Insurance Open, name sponsor Farmers created two parallel golf marketing campaigns – ‘Tournament Ready’ & ‘Golf Appropriate Ads’ – to further the financial brand’s ongoing support of the sport. Working with agency RPA, the campaigns rolled out ahead of the 2019 Farmers Insurance Open (presented by Michelob… Continue reading Farmers Activates Golf Tournament Rights Via Twin Campaigns Led By Fowler & Tweaked TV Ads
Players (& DJ) Mix Music On Abu Dhabi HSBC Championship Driving Range Decks In Golf First
Title sponsor HSBC continues to inject innovation, dynamism and a contemporary groove into golf by bringing music to the Abu Dhabi HSBC Championship driving range and bringing four star players and a DJ to the on-course decks. A year after the tournament became the first European Tour event to allow shorts during practice rounds,… Continue reading Players (& DJ) Mix Music On Abu Dhabi HSBC Championship Driving Range Decks In Golf First
New Mercedes-Benz Dedicated Digital Strategy At The 2015 Masters
Early April saw Mercedes-Benz leverage its status as a Global Sponsor of the Masters Tournament through its first event-dedicated digital channels with a mix of entertainment and utility content built around the auto brand’s golf ambassadors and promoting the launch of its new GLE Coupé. Its tournament-specific informative, image-led and video content pieces –… Continue reading New Mercedes-Benz Dedicated Digital Strategy At The 2015 Masters
