Tag: Rethink Canada

Molson’s ‘Maple Beerup’ Lets You Have Beer for Breakfast to Cheer on Team Canada during the Winter Olympics

With most of the Beijing 2022 finals and medal ceremonies scheduled to take place between 5am and 10am in Canada, beer giant Molson developed a breakfast-appropriate alternative to beer in the form of a bespoke line of beer-infused maple syrups.   Molson, the official beer of Team Canada since 2004, worked with Quebec-based syrup company… Continue reading Molson’s ‘Maple Beerup’ Lets You Have Beer for Breakfast to Cheer on Team Canada during the Winter Olympics

Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in Canada looks more like Canada’.   The initiative, developed with agency Rethink (with Soft Citizen directors Charlotte Fassler and Dani Girdwood – aka Similar but Different),… Continue reading Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts

Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages

Coors Light, the Official Beer of the Toronto Raptors, is helping fans to chill out and stay relaxed as games become increasingly vital in the closing stages of the NBA season by offering them a limited edition, weighted hoodie through a social contest.   As the NBA regular season reaches a tense close, hoops supporters… Continue reading Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages

NHL Official Beer Molson Canadian Leverages Puck Drop Via ‘It’s Complicated’ Campaign

Molson Canadian leverages its NHL partnership and its sponsorships of the Toronto Maple Leafs, Ottawa Senators and Edmonton Oilers through a new campaign called ‘It’s Complicated.”   The idea behind the campaign from the league’s official beer brand is that whilst being a hockey fan in Canada can be complicated, choosing a Canadian beer isn’t.… Continue reading NHL Official Beer Molson Canadian Leverages Puck Drop Via ‘It’s Complicated’ Campaign