JD Sports (Aus/NZ) Goes Back To School With Music & Social Star Led, Self-Referential 3-Part Series

JD Sports took an unconventional approach to the usual back-to-school campaigns in Australia and New Zealand with a three-part, digital-first series featuring cameos from talented endorsers who starred in the sportswear retailer’s previous campaigns through 2022.   Created by Andpeople and PUSH, the seasonal, branded content marketing burst primarily promoted new school shoes, caps and… Continue reading JD Sports (Aus/NZ) Goes Back To School With Music & Social Star Led, Self-Referential 3-Part Series

Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs

Dietz & Watson, a US delicatessen food provider based in Philadelphia (Pennsylvania), leveraged spiking NFL Playoff excitement in its home town with the release of a special frank for Philadelphia Eagles fans called ‘The Bird Dog’.   The bespoke fan hot dog, which comes ‘with a little extra Philly kick’, consists of either Dietz &… Continue reading Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs

Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range

Australian sports retailer Rebel partnered with agencies OMD Create and Unbound on a gamified basketball experience called ‘Play Like’ which allows hoops fans to assemble on a virtual court throughout the 2023 NBL season via social AR filters built on the Meta platform ‘Spark AR’.   The initiative, which activates rebel’s official retail partnership with… Continue reading Aussie Sports Retailer Rebel’s Gamified Immersive AR Basketball Experience Promos Hoops Shoe Range

Nike Teams Up With The GenderCool Project To Kick Off A Campaign Celebrating Trans Student Athletes

Sportswear behemoth Nike teamed up with The GenderCool Project in March to roll out a joint campaign celebrating trans student athletes which highlights the delight, joy and benefits that young people get from sports.   Working with a team at Swissa Creative coordinated by Kobi Swissa, the campaign is spearheaded by a 30-second mission spot… Continue reading Nike Teams Up With The GenderCool Project To Kick Off A Campaign Celebrating Trans Student Athletes

Under Armour Promotes Youth Sports Commitment Via ‘The Only Way Is Through: Gift of the Game’ Campaign

Through early 2022 Under Armour has doubled down on its commitment to make youth sports more accessible through an international programme and connected marketing campaign based around  identifying and addressing barriers to participation and providing the resources, support, opportunities and inspiration to overcome them.   In January Under Armour announced a new commission to its… Continue reading Under Armour Promotes Youth Sports Commitment Via ‘The Only Way Is Through: Gift of the Game’ Campaign

Reebok Returns To Its Roots & Looks To The Future With ‘Life Is Not A Spectator Sport’ Brand Campaign

In February Reebok launched a new global brand platform called ‘Life Is Not A Spectator Sport’ which features sporting and cultural talents and which seeks to inspire consumers to pursue their passions, celebrate their individuality and become an active participant in the world around them.   Released to coincide with the launch of the brand’s… Continue reading Reebok Returns To Its Roots & Looks To The Future With ‘Life Is Not A Spectator Sport’ Brand Campaign

New PUMA Ambassador Magnus Carlsen Stars In The Brand’s Latest ‘Only See Great’ Film

New PUMA ambassador and World Chess Champion Magnus Carlsen shared his motivation and inspiration in a new wave of work within the sportswear brand’s ongoing, global ‘Only See Great’ brand campaign.   The campaign is spearheaded by a hero spot in which the Norwegian chess super star speaks about what drives him to remain at… Continue reading New PUMA Ambassador Magnus Carlsen Stars In The Brand’s Latest ‘Only See Great’ Film

Tennis Super Star Serena Williams Fronts Berlei Bras ‘In Support of You’ Campaign

Bra brand Berlei teamed up with tennis super star Serena Williams in late February to unveil a new Australian brand platform called ‘In Support Of You’ launched via an integrated campaign which admits that ‘a bra can’t change the world, but a good one can support you through it’.   ‘In Support of You’ runs… Continue reading Tennis Super Star Serena Williams Fronts Berlei Bras ‘In Support of You’ Campaign

Amazon Prime Video’s Big Game ‘Thursday Night Football Is Open’ Starts NFL Streaming Pivot

In a move that demonstrates the increasing significance of streaming services in sport, Amazon Prime Video aired a 30-second commercial during the 2022 Super Bowl called ‘Thursday Night Football Is Open’ which promoted the online streaming service’s new Thursday Night Football rights which will see it stream exclusive live weekly football from the start of… Continue reading Amazon Prime Video’s Big Game ‘Thursday Night Football Is Open’ Starts NFL Streaming Pivot

Gopuff & Rapper/Actor Lil Dicky Get Jump On Pepsi’s Super Bowl Halftime Show With ‘Quartertime Show’

Self-styled, super-fast, on-demand grocery delivery brand Gopuff is ambushing the NFL’s showpiece game by getting a (comic) jump on the ‘Pepsi Super Bowl Halftime Show’ with its very own ‘Gopuff Quartertime Show’.   The delivery brand teamed up with agency Mirimar and musicians Lil Dicky and Cardi B on the ambush which was introduced through… Continue reading Gopuff & Rapper/Actor Lil Dicky Get Jump On Pepsi’s Super Bowl Halftime Show With ‘Quartertime Show’

Team NZ Olympic Sponsor Noel Leeming Skates On Into The Winter Olympics With Comic ‘Always Happy To Help’ Campaign

A February multi-channel marketing campaign from New Zealand consumer electronics retailer Noel Leeming leverages spiking interest around the Winter Olympics and activates its status as an official sponsor of Team New Zealand.   Noel Leeming, an electronics store chain owned by the country’s largest retail conglomerate The Warehouse Group, teamed up with agency TBWA\New Zealand… Continue reading Team NZ Olympic Sponsor Noel Leeming Skates On Into The Winter Olympics With Comic ‘Always Happy To Help’ Campaign