Tag Archives: Retail

Nike Expands ‘What Are You Working On?’ Web Series With Emma Raducanu’s ‘Letting Go Of Perfect’ Nike Expands ‘What Are You Working On?’ Web Series With Emma Raducanu’s ‘Letting Go Of Perfect’

Nike Expands ‘What Are You Working On?’ Web Series With Emma Raducanu’s ‘Letting Go Of Perfect’

Nike leveraged Wimbledon 2022 by continuing its straight-talking ‘What Are You Working On?’ athlete endorser and creative ambassador web series with a ‘Letting Go Of Perfect’ short film and >>
Posted by j.edwards No Comments
Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience

Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience

NHL and Colorado Avalanche partner Chipotle debuted a new, on-ice mixed-reality ad during half-time of the Avalanche’s second-round Stanley Cup playoff game against the St Louis Blues which depicted >>
Posted by j.edwards No Comments
PUMA & COPA90′s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir PUMA & COPA90′s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir

PUMA & COPA90′s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir

PUMA and COPA90’s ‘Do Both’ film featuring Iceland international and Olympique Lyonnais midfielder and Puma ambassador Sara Bjork Gunnarsdóttir highlights her journey preparing for motherhood in November 2021 and >>
Posted by j.edwards No Comments
Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’ Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’

Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’

Puma Brazil sought to highlight gender inequality in sport in general and in football in particular in Spring 2022 through an experiential initially which literally created an ‘UnLevel Playing >>
Posted by j.edwards No Comments
Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign

Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign

Mid May saw the partnership between ECB and sportswear brand Castore co-launch the new 2022 Official England Cricket One Day International (ODI) Kit and collection through a player-fronted campaign >>
Posted by j.edwards No Comments
Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture

Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture

On 22 April RTFKT Studio unlocked the Nike Dunk Genesis: a virtual version of the sportswear behemoth’s iconic Nike Dunk as imagined by RTFKT for the year 2052.   The >>
Posted by j.edwards No Comments
Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche

Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche

To activate its rights as the new official sponsor of the 2022 edition of the Giro D’italia, iconic Italian bike brand Bianchi rolled out an episodic pedal-powered ‘Reflections’ road >>
Posted by j.edwards No Comments
Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film

Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film

To mark its 50th anniversary Nike revisited one of its most iconic ad campaigns while simultaneously looking to its future with the Twitter release of a minute-long sports and >>
Posted by j.edwards No Comments
Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

Manchester City FC players wore special pre-match PUMA jerseys all made from repurposed football shirts prior to their 23 April Premier League game against Watford as part of the >>
Posted by j.edwards No Comments
FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video

FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video

Athleisure and sportswear shoe brand FlitFlop launched its Vitamin FF sneakers through an integrated, animated campaign spearheaded by a 3D CGI product demonstration video supported by live action video >>
Posted by j.edwards No Comments