Tag Archives: Retail

Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign

Oakley Teams Welcomes New Ambassador Kylian Mbappé Via ‘Be Who You Are’ Endorser Campaign

Best known for its sports spectacles, the self-styled product design and sports performance brand Oakley unveiled its new multi-year partnership with football super star Kylian Mbappé with a ‘Welcome >>
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New Balance & Senegal Star Sadio Mane Fronts Africa Cup Of Nations ‘The Lions Roar’ Bespoke Boot Campaign New Balance & Senegal Star Sadio Mane Fronts Africa Cup Of Nations ‘The Lions Roar’ Bespoke Boot Campaign

New Balance & Senegal Star Sadio Mane Fronts Africa Cup Of Nations ‘The Lions Roar’ Bespoke Boot Campaign

New Balance teamed up with Senegal and Liverpool FC forward Sadio Mane for a multi-channel marketing campaign leveraging its team and player tie-up at the 2022 Africa Cup Of >>
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Openly Gay Aussie Soccer Star Josh Cavallo Partners With Ralph Lauren For RLX Clarus Polo Launch Openly Gay Aussie Soccer Star Josh Cavallo Partners With Ralph Lauren For RLX Clarus Polo Launch

Openly Gay Aussie Soccer Star Josh Cavallo Partners With Ralph Lauren For RLX Clarus Polo Launch

On 14 January, the first openly gay men’s footballer Josh Cavallo was unveiled as an athlete ambassador for Ralph Lauren and launched the global campaign for the fashion brand’s >>
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Nike & Tennis Star Emma Raducanu Leverage Australian Open Via ‘World Off. Game On’ Social Spot Nike & Tennis Star Emma Raducanu Leverage Australian Open Via ‘World Off. Game On’ Social Spot

Nike & Tennis Star Emma Raducanu Leverage Australian Open Via ‘World Off. Game On’ Social Spot

A 20-second social spot from Nike shows ambassador Emma Raducanu playing tennis against a dark background whilst a series of words pop up behind the teen tennis sensation which >>
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New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push

New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push

A New Year UK marketing initiative from sportswear brand New Balance in harness with fitness brand Strava and called ‘Every Runner Has A Reason’ sets out to dispel the >>
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Tmall Promotes Winter Sports Joy Ahead Of Beijing 2022 Via ‘Goodbye City, See You On Snow’ Annual Winter Festival Sale Campaign Tmall Promotes Winter Sports Joy Ahead Of Beijing 2022 Via ‘Goodbye City, See You On Snow’ Annual Winter Festival Sale Campaign

Tmall Promotes Winter Sports Joy Ahead Of Beijing 2022 Via ‘Goodbye City, See You On Snow’ Annual Winter Festival Sale Campaign

Ahead of the 2022 Beijing Winter Olympics, Alibaba Group’s Tmall partnered with agency Fred & Farid Shanghai to launch The Tmall Winter Festival 2022’ – an annual shopping event >>
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Nike Lines Up With Divergent NYC Dancers For ‘Own The Floor’ Cityscape Campaign Nike Lines Up With Divergent NYC Dancers For ‘Own The Floor’ Cityscape Campaign

Nike Lines Up With Divergent NYC Dancers For ‘Own The Floor’ Cityscape Campaign

Late December saw sportswear behemoth Nike link up with a divergent group of dancers who express themselves in both words and motion for a new campaign called ‘Own The >>
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England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit

England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit

A December #NoHomeKit cause initiative for UK homelessness charity Shelter created by specialist sport and entertainment agency Dark Horses united players, fans and the wider soccer community for the >>
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Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign

Group Workouts Return In Sports Direct’s New Year ‘Don’t Stop Moving’ Campaign

Following hot-on-the-heels of its ‘Go All Out’ festive marketing push and the recent ‘Back to School’ campaign, Sports Direct teamed up with agency MOX and Bullion for a UK >>
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