Tag Archives: Retail

#BetterYourBest Links Asics Running To New Niche Sports #BetterYourBest Links Asics Running To New Niche Sports

#BetterYourBest Links Asics Running To New Niche Sports

Asics has begun rolling out a multi-channel, multi-phase pan-European campaign to extend its strength in running apparel into other sport segments including rugby and tennis.   Continuing its everyday >>
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Adidas 26rs: Branded London Marathon Running Club Adidas 26rs: Branded London Marathon Running Club

Adidas 26rs: Branded London Marathon Running Club

Inspired by the London Marathon, adidas 26rs aims to be more than just a marketing campaign. It’s also a participatory club, a community with a common goal – 26.2 >>
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Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything

Ronaldo, Rooney & Neymar Front Nike’s #RiskEverything

Following November’s host nation ‘Dare To Be Brazilian‘ campaign and December’s ‘Ordem‘ ball launch, Nike kicks off the main global thrust of its 2014 World Cup work with the >>
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DU’s Spring Online Amplified By Carphone&CrossCountry DU’s Spring Online Amplified By Carphone&CrossCountry

DU’s Spring Online Amplified By Carphone&CrossCountry

Carphone Warehouse, sponsor of Digital Unite’s ‘Spring Online’ digital exclusion campaign aimed at helping older people use the web and digital technologies, launched its week-long campaign via an event >>
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Brahma’s World Cup Barley From Brazil Training Ground Brahma’s World Cup Barley From Brazil Training Ground

Brahma’s World Cup Barley From Brazil Training Ground

Brahma cleverly blends beer brewing barley with Brazilian soccer heritage in an authentic campaign that leverages its sponsorship of the national team and of the FIFA World Cup via >>
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#FastOrFail – Adidas’ Social Media Powered Gaming #FastOrFail – Adidas’ Social Media Powered Gaming

#FastOrFail – Adidas’ Social Media Powered Gaming

FIFA partner Adidas has rolled out a new online gaming platform called ‘#FastOrFail’ which is spearheaded by global brand ambassador Lionel Messi, powered by social media and incentivised by >>
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Foot Locker & NBA’s ‘Kicks Of All-Star’ Online Platform Foot Locker & NBA’s ‘Kicks Of All-Star’ Online Platform

Foot Locker & NBA’s ‘Kicks Of All-Star’ Online Platform

Early February saw NBA partner Foot Locker roll out a new campaign strategically themed around the 2014 All-Star Weekend and led by a TV spot called ‘Disguise’.   The >>
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Authentic Sport Chek Multi-Channel Sochi #WhatItTakes Authentic Sport Chek Multi-Channel Sochi #WhatItTakes

Authentic Sport Chek Multi-Channel Sochi #WhatItTakes

Canada’s largest sports retailer Sport Chek leverages Sochi 2014 and its Canadian Olympic team sponsorship with its biggest ever marketing campaign – ‘What It Takes’.   Revolving around the >>
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Sochi ‘Principle 6′ Equality Ambush Led By American Appparel Range Sochi ‘Principle 6′ Equality Ambush Led By American Appparel Range

Sochi ‘Principle 6′ Equality Ambush Led By American Appparel Range

American Apparel, the US clothes retailer that is no stranger to controversial marketing campaigns, has linked with LGBT campaign groups All Out and Athlete Ally to create an initiative >>
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Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush

Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush

To generate excitement and anticipation in Canada for the all important Winter Olympic ice hockey tournament, Nike rolled out an epic commercial to front its ‘All Ice Is Home >>
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