May 03, 2013
H&M ‘Love Music Coachella’: Party, Pedalos, GIFs & Stars
H&M, in its fourth year as an official Coachella sponsor, focused its activation around the first ever exclusive Coachella pool party called ‘H&M Love Music Coachella’. The exclusive, invite-only 13 >>
No Comments
Apr 16, 2013
Morrisons #BGT Sponsorship Leads Marketing Overhaul
Morrisons’ Britain’s Got Talent (#BGT) activation lies at the heart of a major business revamp led by two huge ITV show sponsorships (#BGT and Saturday Night Takeaway) and an >>
No Comments
Mar 21, 2013
Puma Offers UGC Cash For Nature Of Performance Ads
Puma hopes 2013 will be a pioneering year as it aims to re-energise the brand via a fresh platform – The Nature Of Performance – which underpins a new >>
No Comments
Mar 11, 2013
Taco Bell Consumer-Created SXSW Music ‘Rockumentary’
Taco Bell is turning its own fans and South By Southwest festival goers into music video directors for its ‘Feed The Beat’ SXSW 2013 project. Continuing its marketing >>
No Comments
Feb 28, 2013
‘Unicorn Apocalypse’ Series For Samsung’s Oscar Ads
Samsung’s Oscar’s ad buy was so huge it seemed as close as any brand could get to actually sponsoring the 85th Academy Awards. The giant South Korean conglomerate >>
No Comments
Feb 28, 2013
Amex London Fashion Week Foursquare/FashionInsiders
The second season of American Express’ multi-year partnership with the British Fashion Council (BFC) sees the Official Card Partner of London Fashion Week (LFW) spearhead its card members special >>
No Comments
Feb 22, 2013
Nike Pulls Oscar Pistorius ‘Bullet In the Chamber’ Ad Campaign
Nike may have pulled its current ‘I Am The Bullet In The Chamber’ campaign starring Paralympian Oscar Pistorius, but, like its Lance Armstrong and Tiger Woods ads, in the >>
No Comments
Feb 22, 2013
Nike Armstrong Ads Show Endorser Disasters Live Forever (Online)
Unfortunately for Nike, Lance Armstrong’s semi-confessional interview with Oprah’s isn’t the only Armstrong TV content attracting huge numbers of viewers. Armstrong’s anti-doping Nike commercial ‘What Am I On?’ >>
No Comments
