Following a 2022 tie-up that saw Renault become the new premium partner of Roland-Garros, the French car company kicked-off its 2023 tournament activation in Mid-May with the launch of a French Open connected logo and a flagship film building excitement ahead of ‘The Best Season Of The Year’. Working with creative agency Publicis Conseil,… Continue reading Renault Starts ‘The Best Season Of The Year’ With Christmassy Roland Garros Campaign
Tag: Renault
Renault’s FFR Campaign Celebrates France’s History Of Sporting Invention & Rugby Reinvention
The start of July saw Renault activate its partnership with the Fédération Française de Rugby (FFR) with a sporting reinvention campaign that pays tribute to the home country’s perseverance, courage and innovative spirit. The campaign, developed in harness with agency Publicis Conseil, leverages the French car company’s official partnership and reaffirms Renault’s commitment to… Continue reading Renault’s FFR Campaign Celebrates France’s History Of Sporting Invention & Rugby Reinvention
Fernando Alonso Stars In Alpine F1 Sponsor MAPFRE ‘Unstoppable’ Car Insurance Campaign
Alpine F1 sponsor MAPFRE launched a new campaign in May called ‘Unstoppable’ based around the themes of perseverance and teamwork and fronted by the team’s star driver Fernando Alonso. The car insurance campaign explores what MAPFRE and the former F1 world champion driver have in common to drive home messaging about the benefits of… Continue reading Fernando Alonso Stars In Alpine F1 Sponsor MAPFRE ‘Unstoppable’ Car Insurance Campaign
Alpine Leverages F1 By Taking The Road Less Travelled In Debut ‘Go Straight Take A Turn’ TV Campaign
Timed to leverage the start of the new Formula One season in which Renault’s rebranded Alpine F1 racing team is competing, a new Alpine campaign created by Havas Paris and debuting on 28 March aims to align the brand’s positioning with its new F1 team. Led by a 45-second hero television spot called ‘Go… Continue reading Alpine Leverages F1 By Taking The Road Less Travelled In Debut ‘Go Straight Take A Turn’ TV Campaign
Renault UK Reunites With Thierry Henry For New Season Sky Sports ‘Va Va Voom’ 2018/19 Idents
After a long break, Renault has once again teamed up with former pitchman Thierry Henry for a reprisal of their famous catchphrase in new campaign revolving around a series of Sky Sports idents. The France and Arsenal legend has returned as an athlete ambassador for the auto brand to bring back some ‘Va Va Voom’… Continue reading Renault UK Reunites With Thierry Henry For New Season Sky Sports ‘Va Va Voom’ 2018/19 Idents
TW Steel’s F1 Renault Watch Traditional Media Campaign
To herald the arrival of a new TW Steel Renault F1 Team Watch Collection, the F1 brand’s official timing partner launched a TV, print and online campaign (with a reported £300,000 media buy) showcasing the products and its Renault F1 sponsorship. The campaign launch was timed to kick off during the flagship Monaco… Continue reading TW Steel’s F1 Renault Watch Traditional Media Campaign
ING’s YouTube Channel Supports F1 Sponsorship
Autumn 2008 saw the Dutch banking brand launched a YouTube channel to support its sponsorship of Formula One and the ING Renault F1 Team. The digital video channel was set up initially to host a series of short films entitled ‘ING Explains’. It aims to provide a behind-the-scenes look into the world of… Continue reading ING’s YouTube Channel Supports F1 Sponsorship
