MLB World Tour: London Series 2023 Promoted By Integrated ‘Unmissable’ Campaign

To promote the summer’s ‘Major League Baseball World Tour: London Series 2023’, the MLB marketing team teamed up with specialist agency CSM Sport & Entertainment (CSM) and VCCP Media for a 360-degree campaign targeting committed and new baseball fans across Europe by positioning the event as ‘Bigger Than Ever’ and ‘Unbelievable’.   Following the debut… Continue reading MLB World Tour: London Series 2023 Promoted By Integrated ‘Unmissable’ Campaign

loanDepot’s ‘Home Means Everything’ MLB Postseason Activation Raises $665K For Boys & Girls Clubs of America

LoanDepot, the Official Mortgage Provider of MLB and Presenting Sponsor of the ALCS and NLCS added a further $115,000 during the playoffs to the $550,000 it raised for the Boys & Girls Clubs of America during its regular season ‘Home Means Everything’ runs batted in (RBI) fund raising activation.   By the time the final… Continue reading loanDepot’s ‘Home Means Everything’ MLB Postseason Activation Raises $665K For Boys & Girls Clubs of America