Caltex & NZ Sports Collective ‘Fuelling Sports’ Supports School Sports Participation

A June ‘Fuelling Sports’ campaign from Kiwi fuel brand Caltex and The New Zealand Sports Collective (NZSC) sought to boost secondary school sports participation by showing children (and parents) that there is more to sport than simply winning or losing – but that it also leads to lifelong friendships, boosts physical and mental well-being and… Continue reading Caltex & NZ Sports Collective ‘Fuelling Sports’ Supports School Sports Participation

Adidas NMD S1 Sneakers Pre-Launch ‘Houston Has Landed’ City Culture Campaign Led By Influencer Trio

A March US campaign by adidas promoting the new NMD S1 sneakers ahead of its official global launch later in 2023, created in tandem with agency Havas Annex, took a distinctly local approach by celebrating the city of Houston and its art, creativity, fashion, style and culture which saw the German sportswear giant team up… Continue reading Adidas NMD S1 Sneakers Pre-Launch ‘Houston Has Landed’ City Culture Campaign Led By Influencer Trio

WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions who go above and beyond to make their rugby clubhouses feel like home.   The activation leverages its Welsh Rugby Union (WRU) partnership and aligns with… Continue reading WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’

Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks

Arsenal FC teamed up with Indian EdTech Extramarks, a global provider digital learning solutions, for a regional strategic partnership that sees the brand become the club’s exclusive official learning partner in India, South Africa, Indonesia and the Middle East.   The multi-year deal enables Extramark to combine football and education in order to further drive… Continue reading Arsenal FC Launches Regional Partnership Campaign With Indian EdTech Outfit Extramarks

USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign

September, October and November saw the USA Today Network launch its USA Today Sports+ premium subscription product and promote it through an integrated, regionally-targeted campaign called ‘Fan Harder’.   Reaffirming the Gannett Co owned media giant’s sports subscription strategy which integrates Tipico Gaming Odds and which enables subscribers to curate and customize their local sports… Continue reading USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign

Bud Light Leverages New NFL Season Via Cleveland Pop-Up ‘BL & Browns Appliance Superstore’

Last year saw the official NFL beer Bud Light team up with the Cleveland Browns to generate plenty of positive publicity when the brand finally unlocked its ‘Bud Light Victory Fridges’ across the region to enable fans to celebrate the win they’d been waiting 635 days for.   A week ahead of the new 2019/20… Continue reading Bud Light Leverages New NFL Season Via Cleveland Pop-Up ‘BL & Browns Appliance Superstore’

San Francisco Giants Celebrates New MLB Season With ‘We Built This City’ Ahead Of Opening Day

Days ahead of the start of the 2019 MLB season the San Francisco Giants launched a new spot celebrating their home town called ‘We Built This City’.   Aiming to generate buzz and excitement ahead of Opening Day, the video celebrates the city and the team’s role in its evolution.   Created by long-time Giants… Continue reading San Francisco Giants Celebrates New MLB Season With ‘We Built This City’ Ahead Of Opening Day

Coca-Cola South Pacific Urges Soccer Supporters To ‘Stock Up’ Ahead of The FIFA World Cup.

One significant regional strand of FIFA global partner Coca-Cola’s Russia 2018 activation sees the soft drinks behemoth encourage football fans to prepare for the tournament with an integrated initiative running across multiple channels targeting both at-home and on-the-go consumption.   The initiative – which runs out in local formats across the region from mid May… Continue reading Coca-Cola South Pacific Urges Soccer Supporters To ‘Stock Up’ Ahead of The FIFA World Cup.

Uber Leverages NFL Ties With Regional Campaign Featuring 17 Spots Linked To Its Ride-Share Partnerships

To build on fan excitement around the new 2017/18 NFL season, Uber has begun rolling out a regional campaign based on 17 different short spots leveraging its official NFL tie-ups: that’s one per week through the regular season.   The ride hailing app, which has more than a dozen official team partnerships, has created a… Continue reading Uber Leverages NFL Ties With Regional Campaign Featuring 17 Spots Linked To Its Ride-Share Partnerships

Atlanta Hawks And Sharecare Pen The Latest NBA Jersey Patch Partnership

The next NBA jersey sponsorship signed for the upcoming 2017-18 season sees the Atlanta Hawks link up with the city-based health company Sharecare.   The sponsorship deal will see the Sharecare logo adorn the hoops’ team’s jerseys for the next five years.   To promote the new partnership, Sharecare, an Atlanta-based company founded by WebMD… Continue reading Atlanta Hawks And Sharecare Pen The Latest NBA Jersey Patch Partnership

Liverpool Pioneer New Approach Fan Engagement, Cause & Partner Activation

Liverpool FC is one of the Premier League clubs spearheading a fresh strategic commercial partnerships approach and applying innovative tactics to sponsorships and fan engagement.   With all EPL clubs seeing growth in broadcast revenue and a major shift in technology platforms and data collection and analysis, Liverpool is one of the clubs leading the… Continue reading Liverpool Pioneer New Approach Fan Engagement, Cause & Partner Activation