Inspiring Sports Marketing
19/04/2023
EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
After the end of its long-standing FIFA tie-up, EA Sports has finally axed its original governing body linked branding and introduced its new look for what is now known >>
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08/04/2021
MLS Builds Buzz Ahead Of 26th Season Kick-Off With New ‘Our Soccer’ Spot & Refreshed Website
On 1 April Major League Soccer (MLS) began to build buzz and excitement ahead of its new season, which will kick-off on 16 April, with a fresh iteration of >>
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04/12/2020
Comprehensive WTA Rebrand Led By New Logo & Integrated ‘For The Game’ Campaign
The start of December saw the Women’s Tennis Association (WTA) unveil a comprehensive brand refresh led by its first logo redesign in a decade and promoted through an integrated >>
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14/03/2019
Major League Lacrosse Rebrands Identity To Be Faster, More Aggressive, Innovative & Player Focused.
Major League Lacrosse (MLL) launched an identity rebrand across its assets – including its logo, website, social media, the draft, player videos and its umbrella creative approach – in >>
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24/10/2018
Cricket Australia & Partners Seek To Re-Engage Fans After Scandal > 5 Campaign Case Studies
With Australia’s cricket season under way, the country’s governing body and its partners have launched a wave of marketing to reconnect fans to the sport following last year’s ball >>
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10/08/2017
Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
Starting in London and rolling out globally, Asics is unveiling its biggest brand repositioning and marketing burst in 25 years in the form of ‘I Move Me’ (asics.com/imoveme) – >>
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02/04/2015
AFL ‘You Make The Game’ Aims For League-Wide Reboot
The new ‘You Make The Game’ campaign is the centrepiece of the AFL’s attempt to win back fan support and trust after two seasons overshadowed by scandal. After >>
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31/03/2014
AT&T Better Network Launch Via NCAA’s March Madness
The US telecoms giant is using its NCAA rights to roll out a fresh marketing approach that sees AT&T swap its long running ‘precocious kids’ creative for ‘nerdy engineers’ >>
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