The US based sports, fitness, footwear and clothing company Reebok continued its return to the brand’s marketing origins built around empowering individuals to work hard by reviving its 1984 ‘Because Life is Not a Spectator Sport’ with a series of contemporary, cinematic films Creatively led by its in-house agency model (established in 2021) and… Continue reading Reebok ‘Life is Not a Spectator Sport’ Series Blurs Magical Realism & Athletic Prowess
Tag: Reebok
Reebok Returns To Its Roots & Looks To The Future With ‘Life Is Not A Spectator Sport’ Brand Campaign
In February Reebok launched a new global brand platform called ‘Life Is Not A Spectator Sport’ which features sporting and cultural talents and which seeks to inspire consumers to pursue their passions, celebrate their individuality and become an active participant in the world around them. Released to coincide with the launch of the brand’s… Continue reading Reebok Returns To Its Roots & Looks To The Future With ‘Life Is Not A Spectator Sport’ Brand Campaign
Reebok ‘#CrateMaster: Courting Greatness’ AR Tool Help Hoops Players Set Up Own Courts
A mobile tech tool strand of Reebok’s ‘Courting Greatness’ initiative promoting its fall and winter season collections blends existing smartphone camera and measurement features with augmented reality (AR) to help young basketball players gauge the dimensions of a regulation court – including free-throw and three-point lines, the keys and 10-foot hoops – and thus create makeshift… Continue reading Reebok ‘#CrateMaster: Courting Greatness’ AR Tool Help Hoops Players Set Up Own Courts
Reebok Rolls Out ‘Reconnect’ Campaign: Its First Creative From New Designer Jean-Raymond’s In-House Unit
Mid-June saw Reebok roll out the first creative under its new brand direction with the release of a 12-minute launch film in a new video series called ‘Reconnect’ built literally and figuratively around exploring forward movement. Pitched as the first step in Reebok’s new creative direction, the long-form, multi-chapter video was directed by Creative… Continue reading Reebok Rolls Out ‘Reconnect’ Campaign: Its First Creative From New Designer Jean-Raymond’s In-House Unit
Reebok Partners With Gay Times To Tell Untold Queer Stories In ‘My Time, My Legacy’
Sportswear brand Reebok partnered with Gay Times in the UK for ‘My Time, My Legacy, My Hometown’: a campaign which showcases young talent from the LGBTQ+ community and explores queer experiences outside of London. Launched at the start of June 2021 and built around an online video series, the campaign shines the creative spotlight… Continue reading Reebok Partners With Gay Times To Tell Untold Queer Stories In ‘My Time, My Legacy’
Reebok ‘Why Not Us?’ Animated Short Narrated By Allen Iverson (Illustrated By Kellen Hatanaka)
On 11 March, as the NBA returned to league play after the 2021 All-Star Weekend, Reebok teamed up with basketball icon and athlete endorser Allen Iverson for a new animated, colourful and emotional online film honouring young athletes who continue to defy societal expectations through their passion for sport. The social spot, called ‘“Why… Continue reading Reebok ‘Why Not Us?’ Animated Short Narrated By Allen Iverson (Illustrated By Kellen Hatanaka)
Reebok & Boston Globe Link On Black History Month ‘A Beautiful Resistance’ Initiative
A new social spot called ‘Wellness is a Beautiful Resistance’ rolled out on 18 February and continued the joint ‘A Beautiful Resistance’ initiative between Reebok and the Boston Globe which is a celebration of black joy, black culture, black wellness and black lives. Exploring the perspective that racism is a public health crisis and… Continue reading Reebok & Boston Globe Link On Black History Month ‘A Beautiful Resistance’ Initiative
Reebok Links With The Kickback For Latest ‘Our Legacy Is Now’ Creative Collaborator Campaign
On 10 February Reebok launch the latest phase of its evolving ‘Legacy’ marketing platform with a new spot called ‘Our Legacy is Now’. The spot centres around The Kickback surprising 10 scholars from the Mott Hall Bridges Academy with sneakers, laptops, and internet access to help bring awareness to the digital education gap. … Continue reading Reebok Links With The Kickback For Latest ‘Our Legacy Is Now’ Creative Collaborator Campaign
Reebok Launches ‘For Those Who Can’t, VOTE’ Which Sees Those Who Can’t Urge Americans Who Can To Vote
A new video, released on 14 October and amplified across its digital and social channels, features a series of Vox Pops with a wide range of people who cannot vote in the 2020 election urging Americans who can vote to use their voice and be heard. While forecasts suggest as many as 150m will vote in… Continue reading Reebok Launches ‘For Those Who Can’t, VOTE’ Which Sees Those Who Can’t Urge Americans Who Can To Vote
Serena Williams, Megan Rapinoe & Team Front Nike’s International Women’s Day ‘One Day’ Film
Nike rolled out an inspirational ad for International Women’s Day (IWD) to deliver a message of empowerment but highlighting the achievements of some of its biggest female athlete ambassadors such as Serena Williams and Megan Rapinoe. Seeking to inspire women around the world, the 60-second spot comes with a voiceover stating that one day we… Continue reading Serena Williams, Megan Rapinoe & Team Front Nike’s International Women’s Day ‘One Day’ Film
Reebok & Ambassador Cardi B Promote Zig Kinetica Via Porch Camera Piracy In #Zigtherunway
Reebok and Cardi B turned up on front lawns across the USA to perform impromptu runway walls for a new social-first campaign shot on front doorbell fish-eye cameras to promote its new energy-return Zig Kinetica shoe. The campaign began when Cardi B posted an Instagram video of her and friends dressed in brightly coloured clothes… Continue reading Reebok & Ambassador Cardi B Promote Zig Kinetica Via Porch Camera Piracy In #Zigtherunway
Reebok’s ‘Zigurine’ Launches Zig Kinetica In Campaign Fronted By Conor McGregor
Sportswear brand Reebok, which has an official sportswear deal across UFC, teamed up with mixed martial artist turned boxer Conor McGregor and brought him into an animated ring/hexacon in a spot to launch its Zig Kinetica shoe. The sport’s narrative arc sees the iconic, controversial fighter artist walk into his son’s bedroom with the… Continue reading Reebok’s ‘Zigurine’ Launches Zig Kinetica In Campaign Fronted By Conor McGregor
