Inspiring Sports Marketing
07/07/2023
Inter Miami, (re)boot & AKQA Bloom Tackle Sport’s Waste Crisis With Recycled Academy Collection
A sustainability partnership between repurposing sportswear design outfit (re)boot and Major League Soccer (MLS) franchise Inter Miami and agency AKQA Bloom turned the club’s discarded official team kits and >>
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29/05/2023
Nike & R/GA Encourage Us To Give Our Old Gear New Life in Latest Sustainability Campaign
A Nike sustainability initiative called ‘Get ‘Em Back In The Game’ launched in late Spring 2023 to encourage Nike owners to extend the lifespan of their products. Aimed >>
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27/04/2023
MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic
Major League Soccer (MLS) and kit partner adidas teamed up to mark Earth Day 2023 through a ‘One Planet’ strip based initiative which saw all teams in the league >>
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07/09/2021
Heineken’s Brand-Created Dutch Grand Prix F1 Trophy Made From Recycled Bottles
On 2 September official sponsor Heineken unveiled its branded-created trophies for the Formula 1 Dutch Grand Prix 2021 and W Series which are made entirely from recycled materials – >>
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14/11/2019
Adidas Launches ‘Infinite Play’ Campaign To promote Its Programme To Combat Fashion Waste
To promote adidas’ recently launched UK ‘Infinite Play’ brand recycling programme it has rolled out a campaign The programme itself offers gift cards and loyalty points for the free >>
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18/01/2016
Medibank ‘Second Serve’ Racket Regift Activates Australian Open (& Youth)
Australian Open partner Medibank’s 2016 tournament campaign – Second Serve – is a social media based, cause led initiative encouraging people to ‘re-gift’ their old tennis rackets to children >>
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