July saw Dettol activate its partnership with The Football Association (The FA) through an integrated ‘Dettol Up, Support England’ campaign which leveraged UEFA Euro 2022 and aimed to improve fan health hygiene. Led by a TV commercial highlighting the football rituals fans adopt before watching a big match, the campaign was seeks to encourage… Continue reading England Football Partner Dettol Reworks ‘Matchday Rituals’ Activation To Leverage Euro 2022 & Improve Fan Hygiene
Tag: Reckitt Benckiser
Nicola Adams Leads New ‘Different Days’ Spot As Part Of E45’s New ‘Straight Up Skincare’ Initiative
Double Olympic boxing champion Nicola Adams OBE reprised her role as the face of skincare brand E45 by fronting the second ad, called ‘Different Days’, in the Reckitt Benckiser-owned brand’s ‘Straight Up Skincare’ series. The professional boxer takes centre stage in a campaign that aims to promote a fuss-free, straightforward and uncomplicated product: an approach that aims… Continue reading Nicola Adams Leads New ‘Different Days’ Spot As Part Of E45’s New ‘Straight Up Skincare’ Initiative
