After the racist chanting and insults aimed at Vinicius Junior in the Mestalla Stadium during Real Madrid’s 21 May game against Valencia CF, several brands with links to the sport ion Spain came out in support of the player led by the Brazilian attacker’s boot partner Nike. The player issued a personal statement on… Continue reading Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’
Tag: Real Madrid
Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign
At the end of 2022 airline Emirates activated its partnership with Real Madrid through a multi-territory campaign fronted by current stars Luka Modrić, Vinícius Júnior and Toni Kroos which aimed to boost travel during the winter season. Titled ‘Fly Better’, the campaign was led by a pair of spots airing across TV, digital and… Continue reading Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign
Real Madrid Stars Launch ‘Call Of Duty Warzone – Operation Monarch’ Ahead Of UCL Final
A trio of players from UEFA Champions League finalists Real Madrid teamed up with games-maker Activation Blizzard and content production company 433 in one strand of the launch campaign for ‘Call of Duty: Warzone – Operation Monarch’. Eduardo Camavinga, Frederico Valverde and Vinicius Jr went after Godzilla and Kong when they took part in a challenge within ‘Operation… Continue reading Real Madrid Stars Launch ‘Call Of Duty Warzone – Operation Monarch’ Ahead Of UCL Final
Real Madrid Unveil New Personalised Fan Content Via Adobe ‘Ignite The Passion’ Partnership
At the start of November La Liga giants Real Madrid and tech behemoth Adobe teamed up to introduce fans to a new set of hyper-personalised experiences, NFTs, metahumans, and synthetic media in a partnership which aims to further ‘Ignite The Passion’. The aim of the collaboration is to personalise fans experiences and drive deeper… Continue reading Real Madrid Unveil New Personalised Fan Content Via Adobe ‘Ignite The Passion’ Partnership
Real Madrid & Meatless Farm Spot Unveils Plant-Based Food Eco & Performance Partnership
Spanish football giants Real Madrid unveiled its new partnership deal with European plant-based food company Meatless Farm through an online video spearheaded the partnership’s new conversion campaign aimed at raising awareness of the importance of reducing meat consumption. The lead spot, posted on 10 March and running across club and company digital and social… Continue reading Real Madrid & Meatless Farm Spot Unveils Plant-Based Food Eco & Performance Partnership
Adidas x Humanrace Collaboration Campaign Celebrates Human Spirit Of Inclusivity
The launch film for the Adidas x Humanrace collaboration, between the German sportswear giant and singer, songwriter and producer Pharrell Williams shines a spotlight on the people shaping creativity and football culture today and tomorrow. Rolling out in late 2020, the focus was on five young London creators who each embody the passion and… Continue reading Adidas x Humanrace Collaboration Campaign Celebrates Human Spirit Of Inclusivity
Emirates Surprises, Rewards AC Milan, Arsenal & Real Madrid Fans End Of Year Video Call
Emirates leveraged its primary football club partnerships with AC Milan, Arsenal and Real Madrid to surprise some of their most deserving fans and reconnect them with the teams they love after most of the year European football had been played in empty stadiums. The idea was to create a New Year virtual surprise the… Continue reading Emirates Surprises, Rewards AC Milan, Arsenal & Real Madrid Fans End Of Year Video Call
LaLiga Celebrated The Season’s First ElClásico By Rolling Out The Red Carpet Around The World
To promote the first ElClásico of the 2020/21 season as a global entertainment phenomena, LaLiga rolled out the red carpet: in fact, it rolled out seven huge red carpets in iconic venues around the world. Ahead of the much anticipated FC Barcelona and Real Madrid match on Saturday, 24 October, scarlet rugs were laid… Continue reading LaLiga Celebrated The Season’s First ElClásico By Rolling Out The Red Carpet Around The World
Bookmaker & Real Madrid Sponsor Codere ‘Football Is Uncomplicated’ Leverages La Liga Start
Launched a week ahead of the start of the 2020/21 La Liga season, well known Spanish bookmaker Cordere (which also sponsors Real Madrid) rolled out a new soccer-themed marketing campaign called ‘Football Is Uncomplicated (Descomplicado)’. The multi-territory marketing push reinforces the betting brand’s new positioning, offering and its app with a focus on ‘ease… Continue reading Bookmaker & Real Madrid Sponsor Codere ‘Football Is Uncomplicated’ Leverages La Liga Start
Real Madrid & Microsoft Cloud – 24/7 365 Fan Engagement Platform
Real Madrid partnered with Microsoft Cloud on a digital transformation project in 2018/19 to bring the Santiago Bernabeu Stadium closer to 450 million fans around the world globe. The football club worked with Microsoft to directly engage its 450 million supporters (97 per cent of whom live outside Spain and the largest single market… Continue reading Real Madrid & Microsoft Cloud – 24/7 365 Fan Engagement Platform
Budweiser Football Removes The Ink From New ‘Be A King’ Ambassador Sergio Ramos
After penning a new athlete ambassador partnership with Real Madrid’s Sergio Ramos, a new integrated campaign from Budweiser literary removed the ink from (arguably) football’s most tattooed player as it uses his tats to tell a story of ‘greatness’. Running under its ongoing ‘Be a King’ umbrella platform and created by agency Deutsch New… Continue reading Budweiser Football Removes The Ink From New ‘Be A King’ Ambassador Sergio Ramos
Orange & Google Assist’s AR Stadium Stunt At RC Celta v Real Madrid Leverages La Liga Kick Off
To celebrate the start of the new 2019/20 season, La Liga partner Orange España created a world-first augmented reality in-stadium stunt that brought a colossal soccer superhero to life at the game between RC Celta and Real Madrid. Working with experiential innovation agency Wildbytes, the synchronised AR stunt appeared in-stadium through a custom-built app… Continue reading Orange & Google Assist’s AR Stadium Stunt At RC Celta v Real Madrid Leverages La Liga Kick Off
