Late July saw Drake and Nike team up with young hoops star DJ Wagner to front the launch campaign for their collaborative sportswear label NOCTA’s highly anticipated basketball collection. The musician’s high-performance workout gear is fairly minimalist in design, black in colour and functional in approach and includes shorts, jerseys and headbands (with engineered-knit… Continue reading Nike & Drake’s NOCTA Collaboration Launches Basketball Collection Via Campaign Led By High School Basketball Phenom DJ Wagner
Tag: Range
Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting
As the 2021/22 football season moved into top gear across the USA, Miller Lite launched a line of six luxury rings for fans – which also come with free beer for life when brought together – to enable fans to celebrate reuniting together physically to watch football following the pandemic. The initiative was designed… Continue reading Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting
NFL Sponsor BABE Wine Launches Oddball Game Day Gadgets With Unnecessary Inventions
An early September marketing campaign from BABE Wine, leveraging its NFL sponsorship status and making the most of spoking football interest around the new season, is built around an eclectic set of strange gameday branded gadgets. The campaign from the Anheuser-Busch InBev wine brand was developed in harness with Unnecessary Inventions and the partnership produced… Continue reading NFL Sponsor BABE Wine Launches Oddball Game Day Gadgets With Unnecessary Inventions
Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range
An innovative strand of Adidas’ ‘Beyond The Surface’ campaign backing its commitment to more inclusive swimming and promoting its latest swimwear range for all athletes everywhere saw the German-headquartered sportswear giant build a world-first liquid billboard on the beach in Dubai. This immersive, swimmable out-of-home initiative, created by agency Havas Middle East, is essentially… Continue reading Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range
‘Beyond The Surface’ Sees Adidas Reinforce Inclusivity With First Full Cover Swimwear Range
Adidas Women teamed up with creative agency Havas Middle East to launch ‘Beyond The Surface’: a campaign celebrating the power of water and its ability to accept every type of sportsperson and promoting the sportswear giant’s first ever full cover swimwear collection. The campaign for adidas’ first ‘Full-Cover Swimwear Collection’ celebrates how water accepts… Continue reading ‘Beyond The Surface’ Sees Adidas Reinforce Inclusivity With First Full Cover Swimwear Range
RWC Supplier Canterbury Launches ‘Be Part Of It’ Community Campaign Ahead Of Japan 2019 Kick Off
Canterbury, the official tournament supplier to the 2019 Rugby World Cup, launched its biggest ever global brand campaign – Be Part Of It – to bring to life the inclusivity and togetherness of the rugby community Launched on 11 September to mark the 10-day countdown to the kick off of Japan 2019, the campaign… Continue reading RWC Supplier Canterbury Launches ‘Be Part Of It’ Community Campaign Ahead Of Japan 2019 Kick Off
10 Spot Series See Asics Launch Range Via Japanese Philosophy Of ‘10 People. 10 Colours’
Asics launched a series of 10 separate spots and still images to lead a global campaign celebrating the launch of a new range of running shoes celebrating the Japanese philosophy of ‘Ten People. Ten Colours’. The sportswear brand briefed agency JSR Content to create a video/image campaign bringing the philosophy to life by focusing on… Continue reading 10 Spot Series See Asics Launch Range Via Japanese Philosophy Of ‘10 People. 10 Colours’
Nike’s Pre-Prepared #Ro8er Campaign & Limited Edition Range Celebrates Federer’s Title
Nike commemorated ambassador Roger Federer’s eighth Wimbledon title with immediate release of a celebratory campaign asserting his dominance (with a typographical detail incorporating the number 8 into his name) and linked to a limited-edition range products. The moment after the iconic Swiss tennis star clinched his 19th grand slam and eight Wimbledon crown on… Continue reading Nike’s Pre-Prepared #Ro8er Campaign & Limited Edition Range Celebrates Federer’s Title
