Launched days ahead of the 2022 Aintree race meeting, the Randox Grand National was treated to a brand makeover through a new partnership between property owner The Jockey Club and Bath-based agency Thisaway. Previously The Grand National had largely been branded, marketed and promoted via the The Jockey Club’s umbrella visual identity, but for… Continue reading Jokey Club’s Grand National Gets Its Very Own ‘Grand’ Brand Makeover
Tag: Randox Grand National
New Title Sponsor Randox, New Broadcaster ITV & Aintree Roll Out Grand National Campaigns
Ahead of the 2017 Grand National, new title sponsor Randox Health is running a nationwide multifaceted campaign, fronted by legendary jockey Sir Anthony McCoy, aimed at encouraging people to take control of their health and wellbeing. Called #FeelLikeAP, the two-month activation programme spans video, virtual reality, digital, social channels with ads, competitions, events. … Continue reading New Title Sponsor Randox, New Broadcaster ITV & Aintree Roll Out Grand National Campaigns
