Tag: Rafael Nadal

Fake Out Of Home: Babolat Serves Up FOOH Tennis Ball Slot Machine To Activate ‘Netflix Slam’ Sponsorship

When Netflix expanded its experiment in sports rights ownership by following its own brand ‘Netflix Cup’ golf tournament (between PGA Tour stars and F1 drivers) with 3 March’s ‘Netflix Slam‘ tennis match between Carlos Alcaraz and Rafael Nadal, sponsor and racket brand Babolat leveraged the event by jumping on the Fake Out Of Home (FOOH)… Continue reading Fake Out Of Home: Babolat Serves Up FOOH Tennis Ball Slot Machine To Activate ‘Netflix Slam’ Sponsorship

Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership

Kia Corporation, which announced an extension to its long-term partnership with the Australian Open (AO) and Tennis Australia until 2028 in January, put the on-site ‘Kia Wave’ installation at the heart of an AO23 tournament marketing programme which spans on-site branding, initiatives with ambassador Rafa Nadal, immersive gaming, digital content, a vehicle fleet and a… Continue reading Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership

AO Champ Rafa Nadal Fronts Kia’s ‘Make Your Move’ EV6 Sustainability-Themed Campaign

New Australian Open champion and all-time men’s tennis Grand Slam record holder Rafel Nadal fronted Kia’s integrated ‘Make Your Move’ sustainability-themed campaign through January/February to promote the auto brand’s new EV6 electric vehicle.   ‘Make Your Move’, which was shot on location around Nadal’s home in Mallorca and in London, sees the newly crowned men’s… Continue reading AO Champ Rafa Nadal Fronts Kia’s ‘Make Your Move’ EV6 Sustainability-Themed Campaign

Nike (& Others) Celebrate Rafael Nadal’s Record Breaking Win With ‘Advantage Nadal’ Spot

From deuce to advantage, sportswear behemoth Nike marked the milestone victory of long-time athlete ambassador Rafael Nadal by rolling out an ‘Advantage Nadal’ social spot just minutes after the Spaniard won the Australian Open to notch up his 21st Grand Slam title – the most Grand Slams won by any male player.   The sports apparel… Continue reading Nike (& Others) Celebrate Rafael Nadal’s Record Breaking Win With ‘Advantage Nadal’ Spot

Kia’s Multi-Phase, Nadal-Led AO Activation Spans Film, Arena Branding & Display, Fleet & Digital ‘Aces for Oceans’

Kia continued its longstanding Australian Open major partnership in January with an activation programme built on its ongoing ‘Movement That Inspires’ brand platform that included a series of marketing activities most of which highlight the company’s vision for and commitment to sustainable mobility.   Fronted by global ambassador Rafael Nadal, the activation spans supplying the… Continue reading Kia’s Multi-Phase, Nadal-Led AO Activation Spans Film, Arena Branding & Display, Fleet & Digital ‘Aces for Oceans’

Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign

Tennis Canada and National Bank launched a new campaign called ‘All For The Court’ on 4 July to build buzz amongst tennis fans ahead of the ‘2021 National Bank Open presented by Rogers’ in Toronto and Montreal this August.   Created in collaboration with creative agency Sid Lee, the campaign features defending National Bank Open… Continue reading Andreescu & Nadal Front Tennis Canada & National Bank ‘All For The Court’ Campaign

Rafa Nadal Fronts Telefónica’s ‘Better Connected’ Covid Crisis Campaign

Spanish telco Telefónica rolled out a campaign in November with brand ambassador Rafa Nadal promoting the network’s efficiency and reliability during lockdown and leveraged the tennis star’s appearance in the ATP Tour Final tournament.   Created by agency El Russo de Rocky (Rocky’s Russian), the ‘Better Connected’ campaign is based around the idea that one… Continue reading Rafa Nadal Fronts Telefónica’s ‘Better Connected’ Covid Crisis Campaign

Nike Leverages Ballon d’Or Nomination Via Virgil Van Dijk ‘Birthplace Of Dreams’ Film

Leveraging the 2019 Ballon d’Or awards ceremony, in which he finished a very close second, Nike shone the spotlight on Virgil van Dijk’s rise to being one of the world’s best footballers with a social film which forms part of the brand’s ongoing ‘Birthplace Of Dreams’ initiative   Launched ahead of the 2019 ceremony for… Continue reading Nike Leverages Ballon d’Or Nomination Via Virgil Van Dijk ‘Birthplace Of Dreams’ Film

Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives

KIA, a top tier major sponsor of the Australian Open 2019 (14 to 27 January 14), activated its tournament rights through a multi-pronged programme that ranged from global, regional and local brand work, to a new model launch campaign, as well as on- and off-site and on- and off-line activity.     Open Up The… Continue reading Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives

Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation That Spans Social Films Series & Stinger Launch

As the Major Partner of the Australian Open (AO), Kia continues its role in supporting tennis in general and the tournament in particular with a multi-platform activation programme fronted by global tennis ambassador Rafael Nadal and Australian tennis legend Leyton Hewit.   As well as providing the tournament’s courtesy car fleet, the work spans on-court… Continue reading Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation That Spans Social Films Series & Stinger Launch

Movistar Ambassador Rafa’s In-Store Virtual Reality Prank Leverages Tech Trend & French Open

Movistar, a telco brand under the Telefonica umbrella, leverages the virtual reality trend with a real-world twist with an in-store prank leveraging Rafael Nadal’s ambassador role around the 2017 French Open.   The stunt, amplified through a video carried across the brand’s digital and social channels, sees a Movistar representative fool consumers into thinking they… Continue reading Movistar Ambassador Rafa’s In-Store Virtual Reality Prank Leverages Tech Trend & French Open