Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival

Paddy Power saddled up with BBH London to roll out a ‘Cheltenham 2023’ storytelling style campaign built around the annual horse racing rivalry between Great Britain and Ireland which peaks during the Cheltenham Festival – the Olympic Games of jump racing.   To continue to position itself as an entertainment brand and to promote itself… Continue reading Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival

Kayo Sports Courts Busy Aussie Fans Via Integrated New ‘Whenever Sport Is Everything’ Campaign

February saw the Foxtel owned sports streamer Kayo Sports remind Aussie footy fans that it offers a perfect solution when life doesn’t leave much time for sport in the form of a new campaign called ‘Whenever Sport Is Everything’.   Developed in harness with agency Special with the insight that a high percentage of Australia’s… Continue reading Kayo Sports Courts Busy Aussie Fans Via Integrated New ‘Whenever Sport Is Everything’ Campaign

‘Correct The Internet’ Global Campaign Aims To Make Sportswomen More Visible

The internet will generally tell the world that Portugal’s Cristiano Ronaldo has scored the most goals in international football. But it is wrong. The correct answer is Canada skipper and striker Christine Sinclair.   This is just one example of how the online world all too often ignores women sports stars and hides their achievements.… Continue reading ‘Correct The Internet’ Global Campaign Aims To Make Sportswomen More Visible

Optimum Nutrition Aims To Unlock ‘More In All of Us’ Via Campaign Fronted By World-Class Athletes

January saw Optimum Nutrition launch a spot series campaign called ‘There’s More In All Of Us’ featuring a strong line-up of athlete ambassadors and aiming to demonstrate that with the right training, nutrition and commitment, anything is possible.   The sports nutrition brand campaign, developed with agency Cahill & Partners and creative content and production… Continue reading Optimum Nutrition Aims To Unlock ‘More In All of Us’ Via Campaign Fronted By World-Class Athletes

Massey University Launches New ‘Massey Sport’ Brand Identity & Story For Academy Of Sport

Massey University teamed up with creative agency Federation and media agency Rocket to create a fresh brand identity and new brand story for the educational institution’s Academy Of Sport with a campaign simply called ‘Sport Massey’.   The academic brand refresh and linked promotional campaign was built around the aim of reflecting what student athletes… Continue reading Massey University Launches New ‘Massey Sport’ Brand Identity & Story For Academy Of Sport

BeIN SPORTS Promotes Its Qatar 2022 Coverage Via French ‘Experience 100% World Cup’ Campaign

The official broadcaster of the 2022 FIFA Men’s World Cup in France, beIN SPORTS, promoted its rights, coverage and its position as the only TV channel in France to broadcast all 64 matches of the tournament through a call centre focused campaign called ‘Experience 100% World Cup’.   The campaign’s aim was to drive awareness… Continue reading BeIN SPORTS Promotes Its Qatar 2022 Coverage Via French ‘Experience 100% World Cup’ Campaign

TalkSPORT Unveils Giant Mural To Front ‘Wall-To-Wall’ Campaign Promoting Its FIFA Men’s World Cup Coverage

TalkSPORT, which holds a set of UK radio rights to the 2022 FIFA Men’s World Cup, sought to promote its ‘Wall-to-Wall’ coverage of the tournament by taking over a huge wall in Shoreditch (East London) and covered it in a 50ft mural.   The commercial radio channel, which will broadcasting every game live and ‘cover… Continue reading TalkSPORT Unveils Giant Mural To Front ‘Wall-To-Wall’ Campaign Promoting Its FIFA Men’s World Cup Coverage

BBC Promotes Qatar 2022 Coverage & Programming Via ‘But It’s the  World Cup Though’ Trailer

BBC Sport released a trailer for its 2022 FIFA Men’s World Cup coverage with a trailer called ‘It’s The World Cup Though’ built around how the planet’s biggest sporting event captures the UK’s full attention and makes people do unusual things.   To build excitement ahead of the tournament and to promote the media organisation’s coverage,… Continue reading BBC Promotes Qatar 2022 Coverage & Programming Via ‘But It’s the  World Cup Though’ Trailer

Spain’s Grefusa Teams Up With Former Managers Camacho & Del Bosque For #SeleccionadoresGrefusa World Cup Campaign

Spanish snack brand Grefusa rolled out an integrated campaign leveraging the 2022 FIFA Men’s World Cup called #SeleccionadoresGrefusa and promoting its Pipes seed brand which was fronted by former Spain national team coaches (and players) Vicente del Bosque and José Antonio Camacho.   Designed and developed in collaboration with creative agency Burns, the campaign idea was built… Continue reading Spain’s Grefusa Teams Up With Former Managers Camacho & Del Bosque For #SeleccionadoresGrefusa World Cup Campaign

Foxtel’s In-House Unit Promotes Men’s & Women’s T20 World Cups Via ‘Don’t Miss A Thing’

ICC broadcast partner Foxtel promoted its coverage of the ICC T20 World Cups through a star-studded, cinematic space epic campaign called ‘Don’t Miss A Thing’ which celebrated Australia’s longest ever summer of cricket and sent some of the biggest names in the game on a mission to defend the host nation’s titles as they come… Continue reading Foxtel’s In-House Unit Promotes Men’s & Women’s T20 World Cups Via ‘Don’t Miss A Thing’

Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign

Launched ahead of the start of the ICC Men’s T20 World Cup 2022, digital travel company Booking.com’s ‘Unforgettable Experiences Start With A Booking’ campaign was fronted by host country Australia’s fast bowling legend and brand ambassador Pat Cumins.   The campaign aims to showcase that whether at a world class sporting event, a cricket match… Continue reading Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign

The Gym Group’s ‘Gym Face’ Video & Playlist Focuses On Funny Faces Pulled Whilst Working Out

The Gym Group’s September ‘Gym Face’ comic campaign focuses on the faces people pull when working out and is spearheaded by a humorous film featuring a multitude of different faces that people make in the middle of exercising.   This music and facial expression campaign, titled ‘Gym Face’, centres around a simple fact that everyone… Continue reading The Gym Group’s ‘Gym Face’ Video & Playlist Focuses On Funny Faces Pulled Whilst Working Out