Inspiring Sports Marketing
Apr 12, 2022
MLB Team Minnesota Twins Link With Summit Brewing For New ‘Beer We Go!’ Rallying Cry
Launched on 7 April, to leverage the start of the 2022 Major League Baseball (MLB) season, local brewer Summit Brewing teamed up with the Minnesota Twins to promote a >>
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Mar 15, 2022
ECB Launch ‘This Summer, Have A Vitality Blast’ Brand Campaign Ahead Of New Season
In the second week of March, the England & Wales Cricket Board (ECB) rolled out a fresh brand and promotional campaign for the new Vitality Blast to celebrate the >>
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Mar 01, 2022
Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans
February saw Australian streaming platform Kayo Sports roll out the latest iteration in its ongoing ‘Sport Lives Here: Kayo House’ marketing platform called ‘Your Team’ which features some of >>
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Feb 24, 2022
Australian Turf Club Launches New ‘Where Stories Are Made’ Creative Platform
February saw the Australian Turf Club (ATC) launched a fresh creative platform called ‘Where Stories Are Made’ to drive home the message that a day at Sydney’s racing carnivals >>
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Dec 16, 2021
Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign
In November, Ireland’s largest independent sports retailer Life Style Sports teamed up with agencies Thinkhouse and Core to launch a new brand positioning and advertising campaign called ‘Fit With >>
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Dec 06, 2021
Foxtel ‘Ton Of Cricket Campaign Asks Australians To Vote For The Best Moment In History
Ahead of the 2021/22 Ashes series against England, broadcaster Foxtel sought to rally Australian cricket fans to relive some of their favourite memories and crown the greatest cricket moment >>
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Nov 02, 2021
Repco Celebrates Aussie Bathurst 1000 Race Sponsorship Via ‘Bringin’ the Bathurst’ Activation
Australian automotive engineering/retailer Repco brought high levels of octane to its inaugural activation marketing its new status as the official sponsor of The Bathurst 1000 through an integrated campaign called ‘Bringin’ >>
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Oct 11, 2021
Serena Williams Stars In ‘Quiet Please’ Monster Mashup Ad For DirecTV Stream
A new October US campaign by DirecTV Stream called ‘Quiet Please’ starred athlete ambassador and tennis super star Serena Williams and offered a Halloween twist on the brand and >>
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Oct 11, 2021
USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign
September, October and November saw the USA Today Network launch its USA Today Sports+ premium subscription product and promote it through an integrated, regionally-targeted campaign called ‘Fan Harder’. >>
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Sep 27, 2021
Cricketers Move In To ‘Kayo House’ For World Cup In New ‘Sport Lives Here’ Campaign
Kayo Sports launched a new iteration of its ongoing ‘Sport Lives Here’ brand campaign in the form of a cricket focused marketing initiative called ‘World Cup Lives Here’ ahead >>
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