Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness

Great Clips, the official hair salon of March Madness, set out to raise fans’ hair instead of cutting it at the 2021 NCAA Men’s Division I basketball tournament via a social-first activation which invites fans to join the conversation around #HairRaisingMoments.   The salon chain’s campaign includes a hero TV spot (running on CBS, TBS, TNT… Continue reading Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness

PSG FC Launches Fan Avatars Into Immersive Virtual Reality Parc Des Princes ‘FANSPARC’ App

Late September see Paris Saint-Germain FC launch a new official club app, called ‘FANSPARC’, which uses virtual reality technology to offer supporters an immersive experience within its Parc des Princes stadium.   Described as a ‘new-generation app’, it aims to enable PSG fans right across the globe to create a personalised avatar (in club colours… Continue reading PSG FC Launches Fan Avatars Into Immersive Virtual Reality Parc Des Princes ‘FANSPARC’ App