Leveraging the restart of the tournament, February saw UEFA partner Mastercard launch a UEFA Champions League Web 3.0-based trivia game offering fans a chance to win tickets to this season’s London final. Fans can collect ‘Mastercard X UEFA Champions League’ branded digital passes via the newly introduced pass to priceless platform and the payments giant… Continue reading Mastercard Launches Web 3.0 NFT UCL Trivia Game & Ticket Contest
Tag: Quiz
Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of stars from the Colorado Avalanche. Using the tagline ‘Know the difference, make a difference- be a team player and recycle’, Pepsi leveraged its league tie-up… Continue reading Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
NHL Partner Great Clips Lets Fans Find Out What Type of ‘Hockey Hair’ They Have
The NHL’s official hair salon sponsor Great Clips launched a new Canadian and US campaign – based around an interactive microsite with interactive quizzes, memes, trivia linked to digital-first content – to celebrating hair across the league featuring hockey hair-themed memes, interactive quizzes and trivia. From late February through to 21 March, fans are… Continue reading NHL Partner Great Clips Lets Fans Find Out What Type of ‘Hockey Hair’ They Have
Guinness Activates Six Nations Rugby Title Partnership Via Digital ‘Match Pint’ Programme
Diageo-owned stout and Six Nations title sponsor Guinness enhanced its tournament activation programme for the 2022 Six Nations with a multi-platform marketing push led by its web and app based ‘Match Pint’ initiative. The title partner and the ‘Official Beer of Rugby’s Greatest Championship’, Guinness is a long-time supporter of rugby union and uses its rights… Continue reading Guinness Activates Six Nations Rugby Title Partnership Via Digital ‘Match Pint’ Programme
Ad Council’s ‘Fans Of Love’ Celebrates Diversity & Inclusion On The NFL Pro Bowl Kiss Cam
Following in the footsteps of its award winning Valentine’s Day campaign in 2015, the Ad Council continue its commercial series celebrating inclusiveness and diversity by unveiled a new 14 February ‘Fans Of Love – Love Has No Labels’ spot which was filmed at the NFL Pro Bowl. The Ad Council (a US non-profit that produces, distributes,… Continue reading Ad Council’s ‘Fans Of Love’ Celebrates Diversity & Inclusion On The NFL Pro Bowl Kiss Cam
Subway’s ‘Late For Training’ Surprise Stunt Leverages Liverpool FC Sponsorship
Fast food sandwich giant Subway’s ‘Late For Training’ stunt astonishes unsuspecting Liverpool FC fans with a surprise Daniel Sturridge training experience. The Anfield club’s official food partner’s new campaign, developed in harness with sponsorship agency Prism, ensured four competition-winning fans had a day to remember. The sandwich giant whisked the supporters away from… Continue reading Subway’s ‘Late For Training’ Surprise Stunt Leverages Liverpool FC Sponsorship
LTA Urges Fans To ‘Back The Brits’ & ‘Write Your Name Into (Tracksuit) History’
The second half of November saw the Lawn Tennis Association encourage UK tennis fans to ‘Back The Brits’ by sharing a social message of support for the Aegon GB David Cup Team and thus enter a competition to have their name on the player’s tracksuits for the tournament final. The campaign, called ‘Write Your… Continue reading LTA Urges Fans To ‘Back The Brits’ & ‘Write Your Name Into (Tracksuit) History’
KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
KFC has revived its authentic everyman ‘Home Cricket Ground’ initiative – activating its partnership with Cricket Australia – with a multi-platform campaign (spanning TV, social and even Shazam) that celebrates Australian fans’ at-home cricket rituals. To leverage the new 2015/16 summer cricket season, the campaign is built on the idea that while the MCG… Continue reading KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
